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China Ecommerce Study 2017

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Catching the China Ecommerce Wave

Thank you for your interest in the 2017 China Ecommerce Study sponsored by WorldPay. Please complete the form and you’ll immediately be directed to a page where you can download the report.

Our Chinese ecommerce research originated when the GELF community challenged itself to look beyond the dizzying online sales and growth stats that often consume the discussion about China. Leaders in our community want to better understand what is working – and isn’t working – in China. Equally important, they wanted to know what other ecommerce leaders were and were not doing in China – and why.

Our study provides benchmarking data collected from over 60 executives active in the GELF community. Central to the report are 10 challenges U.S. brands face when conducting online sales in China. The report also includes quotes and insights from ecommerce leaders who shared their perspectives on what works and what doesn’t in China. We look forward to continuing this conversation in the coming years.
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