Burton Snowboards joins GELF @ The Delivery Conference 2021

Feb 2nd Fireside Chat with Burton Snowboards @ The Delivery Conference (UK): What Top U.S. Retailers are Doing to Deliver Shoppers a Spot-on Post-Order Experience In 2020, global retail leaders faced many operational challenges as the pandemic drove unprecedented ecommerce order volume. Perhaps none bigger than the logistics of delivering orders placed online. Check out […]

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Download GELF’s 2021 Program Sponsorship Info Deck!

Happy Holidays and New Year! Bring on 2021! On behalf of Jim, Scott and Kent, GELF thanks you for being part of our growing community of global ecommerce leaders and experts in 2020.  The community is at its best when we all learn, share and grow together; thanks again for your support of the GELF […]

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View DTC Leadership Showcase On-Demand: Pivoting Global Growth Plans to Reflect Today’s Marketplace Realities

Great session on pivoting to grow ecommerce in the COVID era – check it out here Thanks again to our speakers!  

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GELF Oktoberfest ’20 Sessions – View on Demand!

>>IMPORTANT<<    To avoid registering separately to access each Oktoberfest session, please follow the two steps below: Go to the Series Registration page and register, then Come back to this page on the same device and you’ll be able to click on each session to watch them without registering separately for each one   Oktoberfest […]

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2020 GELF China Ecommerce Study

The 2020 GELF China Ecommerce Study combines qualitative insights from senior ecommerce leaders with on-the-ground quantitative research targeting Chinese consumers from our research partner Sunrise. This Executive Summary of the 2020 GELF China Ecommerce Study focuses on topline findings from interviews with senior ecommerce leaders based in the US. Download for free here – Exec […]

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Global E-Commerce Tech Talk (GETT) Podcast Episodes

This spring the Global Ecommerce Leaders Forum (GELF) has launched GELF’s TechTalks, a series of programming that includes podcasts and webcasts/webinars. Check out our podcast – Global E-Commerce Tech Talks (GETT). If you’re a global ecommerce leader at a direct-to-consumer (DTC) retail brand, don’t be shy about reaching out and getting involved with TechTalks! Email us at

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GELF/NRF 2019 Study: Digital Disrupting Global Retail Wholesale Distribution

Download for free here The Global Economic Leaders Forum (GELF) and the National Retail Federation partnered on this inaugural study, “Transforming International Retail Distribution: Global Ecommerce’s Latest Wave of Disruption,” to understand the evolving nature of global ecommerce and the opportunities and challenges it poses for brands, gloabl distributors and retailers today. Digital commerce is significantly […]

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China Ecommerce Study 2017

Please provide the following info to access the page.
  • Catching the China Ecommerce Wave

    Thank you for your interest in the 2017 China Ecommerce Study sponsored by WorldPay. Please complete the form and you’ll immediately be directed to a page where you can download the report.

    Our Chinese ecommerce research originated when the GELF community challenged itself to look beyond the dizzying online sales and growth stats that often consume the discussion about China. Leaders in our community want to better understand what is working – and isn’t working – in China. Equally important, they wanted to know what other ecommerce leaders were and were not doing in China – and why.

    Our study provides benchmarking data collected from over 60 executives active in the GELF community. Central to the report are 10 challenges U.S. brands face when conducting online sales in China. The report also includes quotes and insights from ecommerce leaders who shared their perspectives on what works and what doesn’t in China. We look forward to continuing this conversation in the coming years.

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Perry Ellis’ LATAM E-Commerce Journey

At the Global E-Commerce Leaders Forum (GELF) in February 2016, GELF friend Jose Nino, VP of E-Commerce at Perry Ellis, delivered one of the most popular sessions of the conference. His presentation, titled, “Lessons Learned from our LATAM Journey” was just that. He goes into detail on Perry Ellis’ due diligence, market launch and optimization […]

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A Simple Tool For Estimating Global E-Commerce Demand

An experienced global e-commerce executive from the Global E-Commerce Leaders Forum (GELF) community generously shared a list of zip codes that represent online orders being shipped to international destinations by freight forwarders and distributors. For example, orders to 32830, in Orlando, FL, are likely to be forwarded to Argentina. We’d like to make this list […]

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