Strategy + PlanningRead All

  • What Can We Learn as China’s Ecommerce Rebounds from COVID-19?

    At recent GELF events, we’ve detailed why we consider China the “Headwaters of Digital Retail Innovation.”  As the world grapples with the immediate impacts of COVID-19, what can be learned from China’s ecommerce leaders as C...

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  • Looking Beyond Tmall for China 2.0 Ecommerce Growth

    A market that really matters requires more than one major player. No surprise then that China 2.0 ecommerce strategies now expand beyond Alibaba and Tmall to include, WeChat, and retail brands’ own D2C sites. Single’s Day Boom Unde...

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  • US Brands Double Down on Singles Day 2017

    Great article by Internet Retailer about how US retail brands got ready for Singles Day this year. Why all the fuss about Singles’s Day? According to IR, sales on Nov. 11 last year hit $17.8 billion for Alibaba’s online marketplace Tmall. Th...

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  • Scaling on Tmall and Beyond: How Online Retailers and Brands Are Winning in China

    Global ecommerce leaders are winning in China by revisiting their early “hands-off” strategies in favor of a more direct approach that includes a growing number of key players. Instead of just prioritizing growing sales, winners are stepping back...

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  • Cross-Border Panel Highlights Ecommerce Community’s Rocking Spring

    Now that a busy spring commerce conference season has come to an end, it is time to take stock of the lessons learned at some of the top stops for the Ecommerce community; gatherings which included GELF NYC ’17, Shoptalk, PB’s (R)Evolut...

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  • Featured Region

  • Ecommerce in Mexico’s Dramatic Growth Continues

    The continued growth of ecommerce in Mexico was one of the highlights of GELF LATAM 2019. Multiple GELF speakers spoke abo...

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  • Leaders

    Lessons Learned: Leaders at DTC Brands Lean on WeChat, Livestreaming and VR in China

    China continues to provide global ecommerce leaders with case studies and emerging best practices about how to connect with consumers during and after the COVID-19 crisis. As the first country to push beyond the depths of the crisis and re-open for business post-quarantine, China offers luxury brands insight for how they can help offset stalled [&h...

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    Community NewsRead All

  • Why Alibaba Holds the Key to a Global Recovery from COVID-19

    Great overview of an article in The Information ($) by Hendrick Laubscher, one of GELF’s favorite global ecommerce thought leaders. A recovery in Chinese consumption will be crucial, not only to China but also to other countries that are now gr...

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  • The “3.0 Digital Trade Era” Dawns as China Ecommerce Grows

    Interesting take on the role of China ecommerce growth in the evolution of global trade in this article by On Monday, economies related to the Belt and Road Vision jointly issued a digital economy international cooperation initiative during ...

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  • NY Times on Swamp Monsters, Super Apps and WeChat

    GELF’s China research study found that WeChat is the top focus among retail brands exploring their next platform initiative in China. If you’re interested in learning more about how the future of retail is lurking beneath the depths of W...

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  • Function Junction

  • Fast Shipping: A Luxury Lost as COVID-19 Redefines Expectations?

    At GELF LA 2020, the popular morning breakout session on International Shipping covered many topics, including demand for ...

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