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11.11 Results Show Resilience & Strength

Thanks to the team at Alibaba for sharing a recap of Alibaba’s 14th annual 11.11 Global Shopping Festival (“11.11”). Great to see that the results were in line with last year’s GMV performance despite macro challenges and Covid-related impact.

This year’s 11.11 featured over 290,000 brands from over 90 countries and regions across 7,000 product categories. In the first four hours of the second check-out window, which started at 8pm on October 31, more than 130 brands surpassed RMB100 million in member-generated GMV. More than 5,600 brands saw their member-generated GMV more than double compared with the first four hours of last year’s second check-out window.

Consumers in China stood strong after a year of headwinds. “We thank all our participating merchants and partners of our ecosystem for working with us to deliver another 11.11 Global Shopping Festival that demonstrates a steady, promising growth trajectory. Together, we have witnessed the resilience and vibrancy of China’s consumption sector,” said Chui Xue, President of Industry Development and Operation Center of Taobao and Tmall, Alibaba Group.

Scaling 11.11 in the Cloud. In its second year running wholly on the cloud, this year’s 11.11 Global Shopping Festival has seen improved computing efficiency thanks to high-performance computing and innovative technology deployment. Computing cost per resource unit was reduced by 8% compared to last year from April 1 to November 11. Alibaba Cloud’s five hyper-scale data centers across China doubled the amount of clean energy used to support this year’s 11.11 compared to last year.

Other highlights from the 2022 11.11 Global Shopping Festival

Nice job to everyone at Alibaba and its partners!


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