GELF NYC ’23 Recap: Opening Morning Keynotes

What a great day – thanks to all the speakers and to our sponsors! And of course, to the GELF Community – what a great audience!

A big thanks to all the speakers, sponsors and attendees who joined us at GELF NYC ’23 last month! Please enjoy the video recaps and photos from GELF NYC ’23 – and the Global Ecommerce Leaders Podcasts (& stay tuned for more podcasts throughout the Fall)!

What’s next for the GELF Community? Join us at GELF LA ’24 on Thursday, February 22nd in West Hollywood at the DGA. Executives at retailers, brands, online merchants and international wholesale/ distribution partners are welcome to register here for a complimentary retailer-only pass to GELF LA ’24.

Check out the Video Recaps of our Morning Keynotes!

We started the morning off with a “power hour”: featuring two Executive Keynote Leaders Panels starring:

• Barbara Garces, Chief Digital Officer, Citizen Watch Group
• Kacey Sharrett, VP, Direct to Consumer, GoPro
• Valerie de Charette, VP – International E-Commerce, American Eagle Outfitters
• Karen Deveny, AVP, Digital Strategy & Operations, Bath & Body Works International
• Claudia Goncalves, Director of E-commerce, DVF (Diane von Furstenberg)
• Mike Singer, Director, International Partner Digital, Victoria’s Secret

In  Profitably Scaling Global Growth Across Channels, GELF’s opening keynote panelists spoke to how their organizations are profitably scaling global retail ecommerce sales by blending and balancing digital and physical retail experiences. We explored how digital leaders are aligning channel strategies and operations and collaborating on marketing and customer ownership.

Visit the GELF YouTube Channel for the ELKP Video recap and learn how leaders are collaborating with global marketing, ecommerce and intn’l retail channel partners and driving digital transformation throughout their global retail distribution networks.

Barbara, Kacey and Valerie were followed by ELKP Part 2: How Digital Leaders Are Transforming Global Distribution. Karen, Claudia and Mike shared how Bath & Body Works, DVF and Victoria’s Secret are driving transformation among their international distribution, franchisees & B2B trade partners. 

Knowing when to lead and when to follow in international markets isn’t always straightforward. Mike, Karen and Claudia discuss exclusive vs. selective distribution models, do’s and don’ts for marketplace selling, protecting brands – and how to help distributors take their omnichannel game to the next level.

Check out how these three leaders are balancing global ecommerce opportunities and operations as they learn from some international partners while leading the charge to “ecommerce-enable” other global distribution partners.