What is the Global Ecommerce Leaders Forum – or GELF as we’ve become known to our fans?
GELF’s thought leadership programming and our premier networking opportunities are 100% focused on growing Global DTC and cross-border ecommerce sales.
GELF’s annual in-person events in Los Angeles in February and New York City in late September and our live & on-demand virtual programming bring together global ecommerce leaders who are passionate about extending their digital commerce reach globally.
If you’re just starting to expand your company’s ecommerce reach globally – or have been selling online internationally for years – GELF is for you and your team. Whether you sell direct-to-consumer (DTC) or via a blend of DTC ecommerce sites, marketplaces and traditional B2B wholesale partners, GELF offers retail ecommerce organizations an opportunity to connect with and learn from senior retail executives.
Since launching in 2014, the GELF community has come together dozens of times to explore regional growth opportunities (GELF LATAM 2019) and conduct deep dives into the most intriguing global markets (GELF’s China Ecommerce Workshop 2019).
In the spring of 2020, GELF launched TechTalks, a series of live virtual and on-demand programming that includes podcasts, webinars and private group discussions including Lunch and Learns, Group e-Thinks and other group conferences and networking events.
Want to hear more? Check out our podcast – Global E-Commerce TechTalks (GETT). If you’re a global ecommerce leader at a direct-to-consumer (DTC) retail brand, don’t be shy about reaching out and getting involved with TechTalks! Email us at email@example.com
GELF’s Resource Center also provides insights on Strategy & Planning, easy access to GELF Downloads, Regional Updates, Interviews with Global E-Commerce Leaders and a Community News section. Check it out – and let us know if you’d like to get involved!
Why Join our Global E-Commerce Leaders Forum Community?
What makes GELF unique is our 100% focus on Global DTC and cross-border ecommerce.
Since 2014, GELF has been producing content, research and networking opportunities that are 100% focused on growing Global DTC and cross-border ecommerce sales. GELF brings together the voices of US global ecommerce leaders and digital commerce thought leaders and influencers from all around the world.
When the industry went virtual in 2020, GELF’s programming led the way. In March 2020, GELF launched its podcast and has since produced webinars and virtual summits covering a variety of global ecommerce presentations and interviews — all accessible on demand.
GELF NYC ’21 was our successful return to in-person networking and learning in conjunction with the CommerceNext team at the Sheraton New York Times Square. GELF welcomed back an All-Star lineup of speakers and launched the GELF YouTube Channel to showcase our GELF NYC ’21 sessions. Please subscribe to our channel – and stay tuned for more videos!
Next up is our return to the West Coast. On Thursday February 10th, the GELF community reunites in West Hollywood for our 15th Forum. Make plans now to head to Los Angeles and join us at the Directors Guild of America (DGA) for another full day of global direct-to-consumer (DTC) and cross-border ecommerce! Apply/register here to attend GELF LA ’22!
We are Specialists in Global Ecommerce
Digital innovation and ecommerce are exploding globally – for all types of retailers and brands. One of the GELF community’s most exciting dynamics is the upside potential of digital commerce, which is enormous and growing quickly. International ecommerce is still early in its maturity curve but gaining share quickly as the global economy rebounds from the pandemic and digital transformation accelerates.
Keeping pace with change in markets around the world can be as daunting as it is exciting for digital professionals. Whether it is digital innovation emerging from China or managing channel conflict in mature markets like Western Europe, global trend watching requires a specialized community of digital professionals. Building and nurturing these connections is GELF’s mission and the passion of our community!
Other ecommerce conferences and communities look at the entire digital retail ecosystem. GELF brings together leaders that manage global DTC and cross-border ecommerce operations and provides them a forum to learn and share information as they network and build their global business.
Speakers at GELF events hail from the world’s top retail ecommerce brands and include the most exciting innovators in the digital commerce world. Their willingness to share their global ecommerce expertise and their passion for building cross-border community helps GELF deliver high quality content, actionable insights and valuable relationships.
We’ve learned a lot from the GELF community since we published the industry’s first benchmarking study on international ecommerce expansion on 2008. Since then, GELF founders have spoken at retail ecommerce conferences around the world including Shoptalk, Shop.org, NRF, Global Ecommerce Summit (Spain), Online Retailer Conference (Australia), Retail Council of Canada, NACS (Singapore and the UK), VTEX Day, LATAM’s premier ecommerce conference and CommerceNext.
GELF’s consultants have advised global brands and startups alike, including leading organizations like Nike, Adidas, Luxottica Retail, Harley-Davidson, Baccarat, Wahl Clipper, Chantelle and more.
How to Get Connected & Become Involved
Peer networking and sharing insights has helped drive community-building among digital retail professionals from the earliest days of ecommerce. This openness is one reason that the global ecommerce community is so unique.
GELF is proud to provide a range of events and programs to encourage networking and raising the profile of our members.
Job #1 is to get involved! We’d love to hear your international ecommerce stories, past or present, and how they’ve shaped your career. Here is how you and your colleagues can become part of the growing GELF community:
1) Speak at GELF Events – If you’re interested in sharing your cross-border and international ecommerce experience, email us at firstname.lastname@example.org. GELF speakers represent a broad array of global brands, hot new DTC start-ups, beloved retailers and innovative marketplace sellers. Check out GELF’s past events for a much more expansive overview of GELF speakers!
2) Participate in GELF’s Regional Workshops – In 2019, GELF launched its Regional Workshop Series with GELF LATAM in May and GELF’s China Ecommerce Workshop in September. We’re always open to suggestions about new regional events, so don’t be shy to reach out with ideas! If you’d like to like to speak, sponsor or just attend our upcoming regional workshops, feel free to email us at email@example.com or firstname.lastname@example.org
3) Lend your voice to the Global Ecommerce TechTalk (GETT) Podcast – Get out ahead of the curve and join GELF’s podcast series. Whether you’re a seasoned cross-border pro or an up-and-coming global ecommerce executive, we’d like to help you share your international insights. Email us at email@example.com and tell us your story!
4) Join GELF’s Executive Lunch Discussions and other Global Ecommerce Leaders Meet-ups – Do you miss networking at industry events and learning from old colleagues and new friends? GELF’s private virtual executive meetups offer a relaxed, informative and insightful environment where leaders can share insights, discuss industry research, ask questions and get to know each other.
We’re committed to a full state of executive meet-ups in 2021 and want to thank GELF’s community for getting involved in 2020. Our August Lunch-and-Learn Executive Lunch pulled together an elite collection of global ecommerce leaders to discuss strategies and tactics for succeeding during the holidays as the COVID pandemic redefined online shopping. Let’s keep the conversation going!
5) Participate in Global Ecommerce Research and Benchmarking Studies – GELF’s mission is facilitate learning and sharing about cross-border expansion strategies and the supporting best practices driving global ecommerce growth. Primary research is core to this mission and we place the GELF community in the middle of every study we produce.
6) Contribute to GELF’s Thought Leadership White Papers and Case Studies about Global Ecommerce Expansion
GELF has been creating thought leadership content articulating the importance of investing in cross-border ecommerce operations and international retail expansion for over a decade.
GELF’s content marketing services include a combination of publication formats ranging from research-centric reports and white paper to multi-media formats including video and infographics. Content marketing deliverables educate audiences about key global & cross-border retail & ecommerce trends, opportunities & market dynamics.
GELF’s Diversity Spans the Globe
As global retail brands redouble their efforts to connect directly with shoppers at home and abroad, GELF is committed to providing a digital forum where ecommerce leaders can share, learn and adapt their international strategies to these uncertain times.
GELF is pleased to see our community grow beyond its roots among global ecommerce leaders based in the US. We’ve been excited to see more leaders from DTC brands and traditional wholesale-focused retail distributors join the community in recent years. Titles attending GELF events are also diverse; spanning business disciplines and departments and representing the energy and passions that exist across retail organizations (as highlighted in the analysis below).
In the weeks and months ahead, GELF will be working closely with global ecommerce leaders, their solution provider partners and other industry influencers to create engaging and actionable content. Join us as we help the GELF community make new connections and tighten existing relationships.
Much like our speakers do at live events in LA and NYC – and at GELF’s private networking dinners across the country – the GELF community will use our GELF Tech Talks digital forums to deliver a mix of strategic insights and tactical cross-border To Dos about their global retail expansion practices.
If you’re passionate about global ecommerce, join us for an ongoing series of programming and timely content designed to help the GELF community continue to thrive. Bring your experiences and questions. Leave with insights and answers.
If you are an executive at an online retailer or brand selling direct to consumer and would like to share your cross-border and international ecommerce experiences during our GELF Tech Talks Spring Virtual Programming Series, please email us at firstname.lastname@example.org
Interested in being a sponsor? Please contact email@example.com.
GELF Accelerate will include the topics below and more!
In 2021, GELF Accelerate will replace GELF LA 2021, our in-person spring event which is currently on hold. Stay tuned for more information about GELF Accelerate. If you're interested in speaking, please email us at firstname.lastname@example.org! Want to discuss sponsoring GELF Accelerate? Reach out to us at email@example.com - thanks!
GELF Accelerate will feature keynote speakers, firesides and panel sessions with global ecommerce leaders.
If you are a retailer or executive at a branded manufacturer or brand selling DTC internationally and would like to speak, please email us at firstname.lastname@example.org
If you are an executive at an online retailer or brand selling direct-to-consumer and would like to share your cross-border and international ecommerce experiences, please email us at email@example.com! Solution/service providers interested in participating in GELF's programming can contact us with topics/ideas at firstname.lastname@example.org
Global Digital Operations Director, Cartier
Chief Digital Officer, Boardriders
Global Head of Engagement Marketing, Amazon Music
Director of Operations - Ecommerce, PVH Corp.
GM Digital, New Balance
Director, Global Ecommerce, HARMAN International
Global VP, Marketplace, ABInBev
GM, APAC, Manduka
Sr Dir of Global eComm & Retail, Burton Snowboards
COO, Universal Standard
Global VP of Digital and e-Commerce, Nixon
Vice President of Marketing for Asia, PANDORA A/S
Chief Executive Officer at FTD
VP of E-Commerce, Huda Beauty
Presidente Latin America & Global Manager, Wahl Clipper