The GELF community returns to New York City this September for our biggest and best Global Ecommerce Leaders Forum yet!
We’re pleased to announce that GELF will be expanding the sharing, learning and networking this September by adding a half day workshop on China Ecommerce on Wednesday September 18th! China ecommerce strategies and tactics will also be part of the agenda during the full-day GELF conference on Thursday, September 19th.
Interested in being a sponsor of either the China Ecommerce Workshop during the afternoon of September 18th or the full-day GELF NYC ’19 on September 19th? Please contact sponsor@globalecommerce.co.
Stay tuned for a more detailed agenda for the China Ecommerce Workshop!
GELF will be working closely with the team at Pattern to develop an informative and engaging afternoon that combines new GELF research insights, opening keynotes from global ecommerce leaders and multiple workshops where Pattern’s team of experts will lead provide actionable insights and hands-on experience that how best to execute on China ecommerce opportunities.
Plan for networking time as well! Lunch starts at noon and our cocktail reception will provide lots of opportunities to meet experts and share insights and perspectives with other global ecommerce leaders.
GELF’s China Ecommerce Workshop starts with an active lunch featuring great food and networking.
We open GELF’s first China Ecommerce Workshop with an overview of the findings from GELF’s China Ecommerce Study 2019, insights on the current state of China Ecommerce, and an overview of the afternoon workshop topics.
Speakers:
GELF welcomes Isabella Mann, who has worked for a number of eCom businesses such as Tiffany & Co. and more recently spearheaded Pandora’s ecommerce initiative in China.
Isabella will touch on the importance of due diligence when selecting a Tmall partner, how to avoid the pitfalls of discount promotions in China and how org design and smart data strategies can position brands for success in China.
Speakers:
Station One: China Trade Partners – The Good, the Bad & the Ugly – Your choice of trade partners in China is crucial to achieving success in China. We highlight the questions you should ask when choosing a trade partner, the bad practices to look out for, and the KPIs and expectations to set to ensure profitable sales growth.
Workshop Leader:
Station Two: How to be Profitable in China – Western brands entering China are finding a highly competitive market with customer acquisition costly. We talk you through an example one-year commercial plan to demonstrate what’s required to reach profitability.
Workshop Leader:
Station Three: –Tmall and Beyond: Which online channels will be right for your brand? – The most successful Western brands in Chinese don’t rely solely on Tmall for their online presence. We highlight the Chinese marketplaces and social commerce platforms that are gaining traction, and run you through a framework to help decide whether you need a localized Chinese ecommerce site too.
Workshop Leaders:
Coffee and refreshments compliment GELF networking opportunities.
Station One: China Trade Partners – The Good, the Bad & the Ugly – Your choice of trade partners in China is crucial to achieving success in China. We highlight the questions you should ask when choosing a trade partner, the bad practices to look out for, and the KPIs and expectations to set to ensure profitable sales growth.
Workshop Leader:
Station Two: How to be Profitable in China – Western brands entering China are finding a highly competitive market with customer acquisition costly. We talk you through an example one-year commercial plan to demonstrate what’s required to reach profitability.
Workshop Leader:
Station Three: –Tmall and Beyond: Which online channels will be right for your brand? – The most successful Western brands in Chinese don’t rely solely on Tmall for their online presence. We highlight the Chinese marketplaces and social commerce platforms that are gaining traction, and run you through a framework to help decide whether you need a localized Chinese ecommerce site too.
Workshop Leaders:
Station One: China Trade Partners – The Good, the Bad & the Ugly – Your choice of trade partners in China is crucial to achieving success in China. We highlight the questions you should ask when choosing a trade partner, the bad practices to look out for, and the KPIs and expectations to set to ensure profitable sales growth.
Workshop Leader:
Station Two: How to be Profitable in China – Western brands entering China are finding a highly competitive market with customer acquisition costly. We talk you through an example one-year commercial plan to demonstrate what’s required to reach profitability.
Workshop Leader:
Station Three: –Tmall and Beyond: Which online channels will be right for your brand? – The most successful Western brands in Chinese don’t rely solely on Tmall for their online presence. We highlight the Chinese marketplaces and social commerce platforms that are gaining traction, and run you through a framework to help decide whether you need a localized Chinese ecommerce site too.
Workshop Leaders:
Continue learning and sharing during the reception with a refreshing beverage and great appetizers!
Meet the China Experts! Join workshop leaders from Pattern and other experts operating the afternoon workshops to dive deeper into topics of interest – or to explore new areas of interest!
If you are an executive at an online retailer or brand selling direct to consumer and would like to share your cross-border and international ecommerce experiences, please email us at speak@globalecommerce.co!
Vice President of Marketing for Asia, PANDORA A/S
Global CEO, Practicology - a Pattern company
Co-Founder, GELF
Co-Founder, GELF
Co-Founder, GELF
