New York City / Weds Afternoon Sept 18th 2019

A Pre-GELF Half-Day Workshop

Focused on China E-Commerce

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The GELF community returns to New York City this September for our biggest and best Global Ecommerce Leaders Forum yet!

We’re pleased to announce that GELF will be expanding the sharing, learning and networking this September by adding a half day workshop on China Ecommerce on Wednesday September 18th!  China ecommerce strategies and tactics will also be part of the agenda during the full-day GELF conference on Thursday, September 19th.

Interested in being a sponsor of either the China Ecommerce Workshop during the afternoon of September 18th or the full-day GELF NYC ’19 on September 19th? Please contact sponsor@globalecommerce.co.

Stay tuned for a more detailed agenda for the China Ecommerce Workshop!

GELF will be working closely with the team at Pattern to develop an informative and engaging afternoon that combines new GELF research insights, opening keynotes from global ecommerce leaders and multiple workshops where Pattern’s team of experts will lead provide actionable insights and hands-on experience that how best to execute on China ecommerce opportunities.

Plan for networking time as well! Lunch starts at noon and our cocktail reception will provide lots of opportunities to meet experts and share insights and perspectives with other global ecommerce leaders.

Look Who's Attending GELF NYC

Below are the types of brands that are expected to attend the China E-Commerce Workshop

AGENDA OVERVIEW

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Time
Session
Speaker(s)
12 to 1PM
Registration and Lunch Networking and Sharing

GELF’s China Ecommerce Workshop starts with an active lunch featuring great food, networking and an opportunity to dive into an expert analysis of  how well your brand could perform in China.

Lunch Working Groups (Optional-available throughout the afternoon but with limited availability):

Is your brand ready for China? Is  China ready for you?

Throughout lunch and the afternoon, small working groups of brand execs can choose to join a 15- minute market/brand analysis workshop led by Frank Lavin of ExportNow

1 to 1:30PM
Welcome and Opening Remarks

We open GELF’s first China Ecommerce Workshop with a short overview of the findings from GELF’s China Ecommerce Study 2019, insights on the current state  of China Ecommerce, and an overview of the afternoon workshop topics.

Speakers:

  • Jim Okamura and Kent Allen, Co-founders of GELF
  • Frank Lavin of ExportNow presents “China Ecommerce 2019: 10 Truths That Help Brands Win”
  • Chris Vincent, Pattern, introduces the afternoon Workshop Agenda
1:30 to 2PM
Opening Keynotes

Stay tuned!

2 to 2.45 PM
Workshop Rotation #1: Three Separate Learning Stations
  1. Station One: China Trade Partners – The Good, the Bad & the Ugly – Your choice of trade partners in China is crucial to achieving success in China. We highlight the questions you should ask when choosing a trade partner, the bad practices to look out for, and the KPIs and expectations to set to ensure profitable sales growth.
  2. Station Two: How to be Profitable in China – Western brands entering China are finding a highly competitive market with customer acquisition costly. We talk you through an example one-year commercial plan to demonstrate what’s required to reach profitability.
  3. Station Three: –Tmall and Beyond: Which online channels will be right for your brand? – The most successful Western brands in Chinese don’t rely solely on Tmall for their online presence. We highlight the Chinese marketplaces and social commerce platforms that are gaining traction, and run you through a framework to help decide whether you need a localized Chinese ecommerce site too.
2.45 to 3PM
Break and Competitive/Brand Analysis Working Groups

Coffee and refreshment as well as an optional 15- minute market/brand analysis working group led by Frank Lavin of ExportNow.

3 to 3.45PM
Workshop Rotation #2: Three Separate Learning Stations
  1. Station One: China Trade Partners – The Good, the Bad & the Ugly – Your choice of trade partners in China is crucial to achieving success in China. We highlight the questions you should ask when choosing a trade partner, the bad practices to look out for, and the KPIs and expectations to set to ensure profitable sales growth.
  2. Station Two: How to be Profitable in China – Western brands entering China are finding a highly competitive market with customer acquisition costly. We talk you through an example one-year commercial plan to demonstrate what’s required to reach profitability.
  3. Station Three: –Tmall and Beyond: Which online channels will be right for your brand? – The most successful Western brands in Chinese don’t rely solely on Tmall for their online presence. We highlight the Chinese marketplaces and social commerce platforms that are gaining traction, and run you through a framework to help decide whether you need a localised Chinese ecommerce site too.
3.45 to 4.30PM
Workshop Rotation #3: Three Separate Learning Stations
  1. Station One: China Trade Partners – The Good, the Bad & the Ugly – Your choice of trade partners in China is crucial to achieving success in China. We highlight the questions you should ask when choosing a trade partner, the bad practices to look out for, and the KPIs and expectations to set to ensure profitable sales growth.
  2. Station Two: How to be Profitable in China – Western brands entering China are finding a highly competitive market with customer acquisition costly. We talk you through an example one-year commercial plan to demonstrate what’s required to reach profitability.
  3. Station Three: –Tmall and Beyond: Which online channels will be right for your brand? – The most successful Western brands in Chinese don’t rely solely on Tmall for their online presence. We highlight the Chinese marketplaces and social commerce platforms that are gaining traction, and run you through a framework to help decide whether you need a localised Chinese ecommerce site too.
4:30 to 5:30PM
GELF Networking and Learning Reception

Continue learning and sharing during the reception with a refreshing beverage and great appetizers!

Working Groups Continue!

Small working groups of brand execs can relax and unwind as Frank Lavins helps them explore if their brand is ready for China.

Meet the China Experts! Join workshop leaders from Pattern and other experts operating the afternoon workshops to dive deeper into topics of interest – or to explore new areas of interest!

Thanks again to all the global ecommerce executives listed below for speaking at GELF NYC '19 on Thursday September 19th! Stay tuned for speakers and experts that will be involved in the China Ecommerce Workshop on September 18th!

If you are an executive at an online retailer or brand selling direct to consumer and would like to share your cross-border and international ecommerce experiences, please email us at speak@globalecommerce.co!

Chris Vincent

Global CEO at Practicology - a Pattern company

Emma Lawson

Director of Global E-Commerce, Huda Beauty

Alex Richardson

CTO, Fekkai/Bastide Beauty

Sherry Shi

Head of Greater China, Shopbop | East Dane

Frank Lavin

Chairman & CEO, Export Now

Jim Okamura

Co-Founder, GELF

Kent Allen

Co-Founder, GELF

Scott Silverman

Co-Founder, GELF

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