At the Global E-Commerce Leaders Forum (GELF) in February 2016, GELF friend Jose Nino, VP of E-Commerce at Perry Ellis, delivered one of the most popular sessions of the conference. His presentation, titled, “Lessons Learned from our LATAM Journey” was just that. He goes into detail on Perry Ellis’ due diligence, market launch and optimization of e-commerce in Mexico, Columbia, Peru and the rest of Latin America. In the presentation, Jose generously shares his thoughts on relatively inexpensive display advertising in Mexico to translation technology choices to domain preferences. And, much more.
If you’re looking for more great content on cross-border and international e-commerce, don’t miss the next NYC GELF on February 9 that features speakers from Brookstone, Betabrand, Rue La La, Gilt Groupe, Carter’s and many more.