Join GELF's Cross-border Ecommerce Oktoberfest! Oct 1st, 8th & 15th

100% Dedicated to Cross-Border

and International E-Commerce

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What brings the world together in good times and bad? Good spirits, great content and growing connections!

Although the GELF community will take a hiatus from GELF NYC this Fall, we look forward to returning to New York City next September for GELF NYC 2021.

In the meantime, we’re launching our first virtual GELF Oktoberfest this October! Join the GELF community for three Thursdays in October – October 1st, 8th and 15th – from 1PM to 5PM ET each day. Dive into a series of engaging keynotes, actionable panel discussions and fast-paced workshops and breakouts.

Let’s Take GELF to the Next Level!

February’s GELF LA 2020 was by far our biggest and best West Coast Forum yet. The audience increased over 50% thanks to a fast-growing number of brands selling direct-to-consumer (DTC) joining us and a record-setting number of sponsors and partners supporting the cause! We are thrilled to see the GELF community keep growing and really look forward to building on the momentum from GELF LA 2020.

Yes, we’re all in a virtual world right now, so let’s reach out and embrace the opportunity to hear from enthusiastic leaders representing leading retail and DTC brands from around the world.

Kick back, grab a refreshing beverage and enjoy their unique perspectives and experiences about how global ecommerce is leading the retail world to a new future. Learn more about emerging global opportunities and how cross-border ecommerce best practices will advance the retail industry into its next phase of growth.

Interested in being a sponsor? Please contact

In the meantime, stay connected with the GELF community by joining us at the Global E-Commerce Tech Talks podcast!

GELF Oktoberfest speakers will deliver a mix of strategic insights and tactical cross-border To Dos about their global retail expansion practices. Learn how to prioritize the key operational aspects of your global commerce plan and how to organize your team to execute them successfully.

Together we’ll explore how to:

  • Anticipate and prepare for disruptions to global supply and demand chains – and how digital commerce strategies and technologies can help your team seize opportunities and mitigate risks
  • Succeed in today’s multi-platform world by working with leading cross-border ecommerce platforms and global distribution partners like Amazon, Walmart and Alibaba
  • Balance incumbent traditional wholesale retail distribution models with emerging direct-to-consumer ecommerce opportunities
  • Differentiate “only in China” innovations from other advances that can re-energize your omnichannel retail operations in the US and other key global markets

Bring your experiences and questions. Leave with insights and answers.

Look Who's Attending GELF Oktoberfest

Below is a sample of the brands and retailers that attended GELF NYC 2019


GELF's Oktoberfest Spans Three Thursdays in October 2020 - October 1st, 8th and 15th!

Each Thursday will feature great keynotes, insightful fireside chats and engaging panel discussions followed by interactive workshops/executive meet-ups to facilitate creating new virtual connections.

Every Thursday will feature new content and different speakers as we set the stage for a successful end-of-the-year global ecommerce surge! Stay tuned as we build out the draft agenda below and add speakers in the weeks ahead for each different Thursday program.

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  • 1PM ET - Welcome and Opening Remarks
  • 1:10PM - Opening Keynote: Global Ecommerce and the Path Ahead
  • 1:30PM - Executive Leaders Keynote Panel
  • 2PM ET - Global Growth Showcase
  • 2:30PM - Cross-border Ecommerce Panel
  • 3PM ET - Fireside Chat
  • 3:30 PM - Closing Keynote
  • 4PM ET - GELF's Workshops/Executive Meetups
  • 4:30 PM - GELF's Oktoberfest Virtual Reception
1 to 1:10PM ET
Welcome and Opening Remarks

GELF welcomes our audience and sets the stage for our first virtual Global Ecommerce Leaders Forum by exploring key global ecommerce trends framing the day’s program.

1:10 to 1:30PM
Opening Keynote: Global Ecommerce and the Path Ahead

As the pandemic upended the world’s retail community, global ecommerce leaders rose to the occasion.

Learn how cross-border ecommerce has led the way back for many retail brands and will frame the path ahead.

1:30 to 2PM ET
Executive Leaders Keynote Panel: Disruption or Displacement? Digital Distribution Goes Global

GELF’s executive leaders’ keynote panel will discuss how leading retail companies are re-imagining how digital commerce can drive growth initiatives at home and abroad.

Join our panel as we dive into how global DTC brands are revisiting and reforming their global retail strategies to meet the new realities of today’s post-COVID world.

2 to 2:30PM ET
Global Growth Showcase: What Can We Learn from Consumers in China?

Positioned at the headwaters of digital innovation, China offers the world another opportunity to learn ehat awaits the retail community as we head downstream into uncharted waters.

2:30 to 3PM ET
Cross-border Ecommerce Panel

How have global ecommerce opportunities shifted as some countries struggle to rebound from the COVID crisis while others regain their footholds?

How are ecommerce leaders helping their organizations diversify risk and seize new opportunities?

3 to 3.30PM ET
Fireside Chat

What awaits online retailers and DTC brands this holiday season? How will rescheduled global shopping festivals impact the traditional peak selling periods in Q4?

Will 2020 usher forth the first holiday season to be redefined by international ecommerce?

3:30 to 4PM ET
Closing Keynote

We wrap-up each Thursday with a different closing keynote featuring GELF’s most popular speakers from past live events and new voices that are leading the global ecommerce community into its next exciting phase of growth!

4:30 to 5PM
GELF's Workshops/Executive Meetups

GELF’s Executive Meetups are small virtual group discussions on Zoom about high priority topics you select.

Learn how to tackle head-on the top cross-border ecommerce pain points creating friction for today’s international sellers.

5 to 5.30PM ET
GELF's Oktoberfest Virtual Reception

Sit back and relax at home as we network virtually Oktoberfest-style!

Thanks again to all the global ecommerce executives listed below for speaking at GELF NYC '19!

If you are an executive at an online retailer or brand selling direct to consumer and would like to share your cross-border and international ecommerce experiences, please email us at! Although GELF speakers are primarily retailers and brand executives, we are able to include select leaders from our sponsor partners in the program as well. If interested in sponsoring GELF NYC 2020, please contact

Ben Hassing

SVP, Cross Border Trade, Walmart

Janelle Spatz

Director of Operations - Ecommerce, PVH Corp.

Nathan Isaacson

Digital Sales & Emerging Channels, New Balance

Matthew Schiff

VP, Ecommerce, Marc Jacobs

Nisha Oza

Brand Partnerships, Chinese Laundry

Na'Im McKee

Senior Marketing Manager, Global Paid Media, Arrow Electronics

YuJin Yong

Senior Director of Direct to Consumer and Digital, MZ WALLACE

Martin Suter

Global VP, Marketplace, ABInBev

Jeff Lord

Sr Dir of Global eComm & Retail, Burton Snowboards

Eric Tam

VP, Global Digital + Technology, Biossance

Jose Farinas

Presidente Latin America & Global Manager, Wahl Clipper

Kirat Anand

Founder & CEO, KAS New York

Stay Tuned for Your Virtual Invite!

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