All roads lead to GELF LA 2020! On February 13th, the Global Ecommerce Leaders Forum (GELF) community returns to West Hollywood for our 13th Forum. Make plans now to head to Los Angeles and join us at the Directors Guild of America (DGA) for another full day of cross-border and international ecommerce!
Fresh off another successful gathering in New York on September 19th 2019, we look forward to kicking off 2020 with our fifth GELF LA. We look forward to diving deeper into the state of global cross-border as we explore how marketplace platforms in China and other hot ecommerce markets continue to disrupt retail distribution practices.
GELF LA 2020 will bring together leaders from retailers and brands selling direct-to-consumer. Global consumer brands will join digital natives from the fashion and apparel world, health and beauty, consumer electronics and other leading verticals for a full day of education and sharing. Digital commerce innovators, cross-border ecommerce experts and global ecommerce thought leaders will debate what’s next for international retail expansion.
Get a jump on 2020 by joining the fast-growing GELF community as we learn together, meet new friends and network throughout the day at the Director’s Guild of America Theater, 7920 Sunset Boulevard, Los Angeles, CA 90046!
Are you a retail ecommerce leader interested in speaking at GELF LA 2020? If so please contact firstname.lastname@example.org
GELF is a retailer-only, sponsor-only event. If you are an ecommerce platform or marketplace operator, software company, agency, data aggregator, logistics provider or other global ecommerce solution provider interested in sponsoring and attending GELF, please contact email@example.com
As always, GELF speakers will deliver an energetic and engaging combination of global ecommerce strategy and cross-border tactics and best practices.
GELF succeeds when the community steps up and helps drive the conversation. Let us know what topics you’d like to include in the program.
You can count on the following topics being part of the show:
GELF combines breakout sessions and deep-dive workshops with our morning & afternoon keynotes and showcases. Our program offers retail professionals strategic insights and actionable take-aways about how ecommerce leaders are tackling their top cross-border challenges and how they are making the case for investing in global retail growth.
Networking starts during breakfast, extends into lunch and wraps up during our late afternoon reception. We’re working hard to align the program with what the GELF community wants, so raise your hand and get involved with our One-to-One@GELF LA meetings and our new Executive Meetups@ GELF 2020
Bring your experiences and questions. Leave with insights and answers.
We are pleased to announce the initial program overview for GELF LA '2020 on February 13th, 2020. If you are a retail or brand executive interested in sharing your cross-border of international ecommerce experience, please contact us at firstname.lastname@example.org
The GELF producers welcome our West Coast audience and thank our sponsors!
We will explore how key global ecommerce trends frame the day’s program and update our 2017 GELF China research with new insights from US ecommerce executive and consumers in China.
Stay tuned for the latest in an ongoing series of global ecommerce leaders that keynote GELF forums!
Last year’s keynote speaker, Charlie Cole, Global Chief eCommerce Officer of Samsonite, set the bar very high.
Join our keynote session as we set the stage for a full day of executive insights and analysis!
Segueing from the opening keynote, GELF’s Executive Leaders Keynote Panel weighs in on key trends and topics driving cross-border and global ecommerce growth.
In February, we will examine the pros and cons of brands working with leading global marketplace platforms and how the rise of these ecommerce platforms are transforming go to market strategies for brands selling direct-to-consumer and via traditional wholesale and retail distribution partners.
WeChat was the “new kid in town” when GELF published its first China Ecommerce study on 11.11.17. Now WeChat is one of the most important commerce platforms in China and its impressive growth shows no signs of slowing down.
Is TikTok the next China platform staged to transform ecommerce? What will Alibaba’s next act be? Will the trade friction be a past memory by February 2020?
Join us as we reflect on the latest executive viewpoints and pour through on-the-ground survey data from young consumers in China.
Learn what ecommerce and omnichannel practices translates from China to the rest of the world – and what doesn’t!
Worried about whether your ecommerce offerings translate globally? Ready to make sure your international shopping and delivery experience is on par with your U.S. ecommerce experience?
Want to make sure your cross-border shoppers get the same TLC as your local ecommerce shoppers?
GELF’s customer experience breakout session features tips and tactics for boosting conversion and connecting with the next generation of global shoppers.
We also explore how the digital marketing mix differs from country to country.
GELF’s first globalization breakout track focuses on international marketplaces and explores how global ecommerce is helping to disrupt traditional distribution channels.
Global marketplace platforms are solidifying their place as the preferred “digital-first” distribution partner for many brands investing in their direct-to-consumer initiatives.
As a result, the strategic role of international marketplaces is under greater scrutiny in many organizations that have traditionally sold primarily through wholesale and retail partners.
Join our panel as we explore the pros and cons of working with international marketplace operators. Learn what it takes to evolve from selling through global partners to selling with these global platforms.
China is the biggest and most alluring ecommerce market in the universe. Although China isn’t always for everyone, even those brands that have taken a “China timeout” recently know they must be there – probably sooner rather than later!
Meanwhile, the smart money is also diversifying by investing in ecommerce opportunities and supply chain operations throughout SE Asia and APAC markets.
Our China session explores the state of China Ecommerce by tackling questions such as:
For brands investing inside and outside China, our Asia Opportunity session explores where the best opportunities lie for ecommerce investments in 2020 – and how to prioritize key markets like Japan and South Korea as well as SE Asia and India.
Curious about the main players in China and Asia ecommerce? Hear the latest about Rakuten, Alibaba/Tmall, JD, WeChat – and get the low down on the other emerging platforms gaining traction with Chinese and Asian shoppers at home and abroad.
We will also explore the latest changes impacting the Chinese and Asia digital marketing landscape. Gain insights and best practices about successful marketing and social media programs fueling ecommerce growth in China and Asia.
Learn all about the most important trade partners in China and Asia – and why China and Asian markets lie at the headwaters of retail innovation for the decade ahead!
One of the realities of cross-border ecommerce is that conversion rates lag domestic rates.
What turns off shoppers that want to buy cross-border after struggling to find reasonably-priced product locally? One leading culprit is sticker-shock at checkout once tariffs, taxes and fees are added to the basket. Another issue is vague or non-existent policies such as whether customers can easily return cross-border purchases.
This session offers insights into how to overcome friction before and after checkout. We’ll explore how leaders can more effectively communicate the total landed cost of an order, what it takes to plan and execute all-inclusive cross-border pricing strategies, how to lower international shipping costs and the math behind offering free international returns.
Our second globalization breakout session explores two primary international growth models: Cross-border ecommerce and localized in-country sites supported by regional operations.
International marketplaces are often in the spotlight, but cross-border ecommerce operations are often the table stakes of global ecommerce growth for both retailers and brands selling direct-to-consumer.
On the other hand, many retail brands – especially well known global brands – have localized brand and/or ecommerce sites in markets around the world.
Which is the right model for your business? When does it make sense to invest in cross-order ecommerce operations vs. building in-country local sites and a supporting value delivery chain?
Our panel explores how retail brands facing this decision balance the key consideration factors that are required to optimize cross-border and international sales.
Shopping journeys reflect the different geographies and cultures of a country or region. Yet even though journeys differ, shared consumer expectations are emerging in markets across the world.
As borderless shopping grows, the number of choices (and voices) grows in lockstep. Brands serving a global consumer base are faced with an increasingly urgent need to remove points of friction from the cross-border / international ecommerce shopping experience.
Building long-term customer loyalty by consistently delivering on consumer expectations is central to guaranteeing the best possible shopping experience; be it at home or abroad.
Our afternoon keynote explores how leading global brands are enhancing the discovery, order and post-order experience to connect with first-time shoppers and gain their loyalty.
It’s not just branded manufacturers that are working more closely with Amazon and Alibaba to grow global sales; so too are Digital Native brands.
GELF’s recent research found that in addition to working with (or working around) international marketplace platforms, these nimble, fearless new brands are doubling down on investments in their own global DTC ecommerce operations. Many do not follow traditional go-to-market paths that include working with traditional distribution and wholesale partners
Our panel will discuss how Digital Native brands are taking the lead by prioritizing the customer experience and managing operational data sets and investing in digital, customer-centric innovation.
Learn about the leadership practices of “Fearless” Digital Natives as they pursue cross-border ecommerce opportunities – and how their global-first mentality that can help your entire global distribution ecosystem grow and prosper.
GELF LATAM launched in May of 2019 and was a resounding success. As Brexit and trade tensions between the US and China continue to cloud opportunities in Europe and East Asia, many brands are turning their attention to ecommerce opportunities in the key markets in Latin America – Brazil, Mexico, Argentina, Chile and Colombia.
Is LATAM your next big global ecommerce bet? Should it be?
Mexico is attracting more and more attention from global ecommerce leaders who find that solving payment, shipping and delivery constraints opens opportunities to serve a very attractive customer base.
Meanwhile Brazil’s comeback continues and opportunities in Colombia, Argentina and Chile beckon.
Join our experts who explain how to regain market share from freight forwarders and consolidators, detail why LATAM growth depends on a wide range of payment options and debate which cross-border platforms work best where in LATAM (and why).
Learn why LATAM ecommerce may offer your company its next big bet!
At GELF LA ’19, the demand was clear for more conversation about, and understanding of, how leaders are building and measuring the effectiveness of the ad campaigns they’re running on marketplaces.
Our afternoon international marketplace workshop brings together global ecommerce leaders to discuss how they are making the “marketplace math” add up. They discuss why the real ROI on marketplace advertising can be hard to calculate.
Learn what leaders are prioritizing (and avoiding) as global marketplaces offer a growing array of digital advertising and media opportunities.
Our panel will provide insights into how they are working with marketplace partners to develop strategies that deliver more than just international sales growth.
Curious about the latest and greatest cross-border ecommerce solution sets? Do you have your global ecommerce shopping list ready?
GELF’s Global Tech Talks features the latest cross-border innovations designed to tackle the most pressing international ecommerce challenges faced by retailers and brands alike.
Join us for a fast-paced session designed to look under the hood of solutions that will drive the next leg of global ecommerce growth.
Word-of-mouth and product recommendations from friends and family have proven to be the most user-friendly and cost-effective ways to build awareness and drive conversion.
So it’s no surprise that global ecommerce leaders are embracing influencer marketing as social media spreads the good word globally at the touch of a button.
Join GELF’s panelists as they share what works and what to avoid when it comes to spending on celebrity and up-and-coming social influencers.
Learn about what works in which country (and what doesn’t) and how to optimize your influencer marketing spend. Learn how to seed the market and watch your social marketing investments grow.
Do you have a burning question that you know someone in the GELF community can help you answer? Would you welcome the chance to talk shop with several other execs whose global ecommerce operations – or aspirations – are at a similar state of maturity?
Share your topics of interest and expertise during GELF LA 2020 registration and let’s start-up GELF’s new hosted peer group discussions!
Kick off the conversations and keep’em going into GELF’s networking and cocktail hour.
If you are an experienced executive from an online retailer or brand and are interested in speaking at GELF LA 2020 on February 13th, please email Kent, Jim and Scott at email@example.com
Global Chief eCommerce Officer, Samsonite
Sr. Manager, Digital Marketing, Tarte
VP, International, REVOLVE
Marketing Director, Arrow Electronics
Director, Global eCommerce Marketplaces, Crocs
Director, Global eCommerce and Digital Marketing, Specialized Bicycle Components
Co-Founder & CMO, Superfood
VP, Growth & E-commerce, ANINE BING
eCommerce Marketing and Operations, TOMS
Analyst - Digital Business Strategy, Forrester Research
Sr. Manager, Etail & Distributors, Crocs
SVP Global Ecommerce, Fam Brands (formerly)
Sr. Dir Digital Multi-Channel Development, VF Corp
CMO, Newton Baby
VP, Enterprise Marketing, Signifyd
VP, Product, Global Trade & Cross Border, Avalara
Senior Director, eCommerce, FIJI Water
VP, E-Commerce, Thoughtfully
Chairman & CEO, Export Now
CEO, North America, US, Global-e
Chief Revenue Officer, MetaPack Group
Author, Small Business in a Big World: A Comprehensive Guide to Doing International Business
Managing Director, Rapyd
President & CEO at SkyPostal
Co-Founder, Global E-Commerce Leaders Forum
Co-Founder, Global E-Commerce Leaders Forum
Co-Founder, Global E-Commerce Leaders Forum