One theme was clear from just about every global ecommerce leader that spoke at GELF Oktoberfest back in October 2020; the pandemic has super-charged the growth of ecommerce. Yesterday’s three-to-five year growth plans are today’s three-to-five month priorities.
As shoppers flood digital channels around the world, global ecommerce leaders are capturing this unprecedented consumer demand by strengthening digital programs ranging from top of the funnel acquisition and engagement to post-order delivery and returns.
Retail ecommerce organizations also need to grow their headcount as quickly as reasonably possible while juggling the need to onboard new ecommerce technology partners while upgrading existing solutions.
GELF Accelerate is all about helping global ecommerce leaders prioritize and execute on the massive digital opportunities created by this accelerated growth. GELF’s mission remains the same as ever; help these leaders share insights and intelligence about how the cross-border ecommerce community is overcoming good-to-have challenges and growing global retail sales.
GELF has fast-tracked the evolution of our own educational and networking programs. For instance, our new DTC Leadership Showcase launched at GELF Oktoberfest with the express purpose of accelerating the exchange of information & ideas about how leaders are growing their teams and redeploying crucial assets in the middle of a pandemic.
GELF Accelerate speakers will deliver a mix of strategic insights and tactical cross-border To Dos about their global retail expansion practices. Learn how to prioritize the key operational aspects of your global commerce plan and how to organize your team to execute them successfully.
Together we’ll explore how to:
Bring your experiences and questions. Leave with insights and answers.
Planning Ahead? NYC 2021 in Sept is a Go!
Although the GELF community will take a hiatus from GELF LA 2021 this coming February, we’re all looking forward to getting everyone together again to share insights and advice at GELF Accelerate this spring. We also cannot wait to return to New York City on September 30th for GELF NYC 2021!
In the meantime, we’re launching our first spring virtual GELF summit on Thursday, March 25th – from 1PM to 5PM ET. Join the GELF community as we dive into a series of engaging keynotes, actionable panel discussions and fast-paced workshops and breakouts.
Taking GELF to the Next Dimension!
February’s GELF LA 2020 was by far our biggest and best West Coast Forum yet. The audience increased over 50% – thanks in part to a growing number of brands selling direct-to-consumer (DTC) that joined us – and a record-setting number of sponsors and partners supporting the cause! We will be back in Los Angeles in February 2022!
GELF Oktoberfest launched our first foray into the virtual world of ecommerce technology summits. The GELF community loved how the virtual aspect allowed us to include voices of global leaders from around the world.
Tom Davis, the head of digital and omnichannel at Cartier zoomed in from Switzerland with a provocative look at the future of retail, Retail is Dead. Long Live Retail! Unmasking Retail’s Future as Global Ecommerce Takes Center Stage. Provocative thought leader Hendrik Laubscher, CEO and Founder of Blue Cape Ventures, was kind enough to join us from South Africa for Grounding the Future of Global Ecommerce in Today’s Realities, a no holds barred look at key cross-border themes defining the future of cross-border.
We are thrilled to see the GELF community keep growing and really look forward to building on the momentum from GELF LA 2020.
We’re all in a virtual world for the first-half of 2021, so GELF remains committed to reaching out and embracing virtual opportunities to hear from enthusiastic leaders representing leading retail and DTC brands from around the world and the innovators tackling a wide range of challenges.
For now, let’s kick back and learn from the unique perspectives and experiences shared by the global ecommerce leaders who are leading the retail world into its next chapter of growth. Learn more about emerging global opportunities and how cross-border ecommerce best practices will accelerate the retail industry along the path ahead and into its next growth curve.
Interested in being a speaker or sponsor? Please contact firstname.lastname@example.org and email@example.com.
In the meantime, stay connected with the GELF community by joining us at the Global E-Commerce Tech Talks podcast!
GELF Accelerate debuts Thursday. March 25th from 12:30PM to 5PM ET featuring great keynotes, insightful fireside chats and engaging panel discussions.
If you'd like to speak, please email us at firstname.lastname@example.org (for retail executives) or email@example.com (for solution/service providers & agencies). Thanks!
GELF’s co-founders welcome our audience and set the virtual stage for our spring Global Ecommerce Leaders Forum by exploring key global ecommerce trends framing the day’s program.
What are the most attractive international ecommerce markets in the year ahead?
Are global ecommerce leaders still prioritizing Tier 1 & 2 markets like the UK, Canada, Australia, Germany, France, Japan and Greater China? Or is now the time to shift investment from Western Europe to Australia, East Asia and SE Asia as they rebound ahead of other international markets?
Is all the buzz about post-pandemic digital opportunities in LATAM just noise – or a sign that LATAM shoppers are finally embracing ecommerce in a meaningful, long-lasting manner? If so, what are the LATAM ecommerce hotspots for 2021?
Or is the Middle East or India where the new bets will pay off? Bring your global market priorities to the table and see where others are placing their bets.
The pandemic-inspired Global Retail Shakeout is well underway as retailers shutter stores around the world and wary (and weary) consumers re-direct spending from hospitality and experiences to retail goods.
It is no surprise that global brands are connecting with international consumers via leading global marketplace platforms like Amazon, Walmart and Alibaba and regional leaders like JD.com, Mercado Libre, Allegro, Zalando and Flipkart.
GELF’s state of the union of marketplaces explores how brands should prioritize (or re-prioritize) international markets in order to grow ecommerce sales the fastest.
We also analyze the financial impacts of marketplace selling and new metrics that measure the real performance of marketplace selling. Our panel explores how brands can overcome traditional challenges like controlling the brand story, pricing strategies and other global distribution hurdles – especially when they lack the in-house knowledge and resources.
We believe that marketplaces as global distribution platforms are here to stay. Join our experts to learn how to avoid the marketplace profitability death spiral and spin profitability flywheel faster.
Cross-border e-commerce is exploding, but some e-commerce brands are missing out. Many, especially store-centric retailers, haven’t adapted quickly enough to massive shifts of shoppers online. Others are unfamiliar with the cross-border best practices and tactics that have enabled competitors to respond quickly to recent market disruptions.
GELF’s popular cross-border case study session features a dynamic brand that has gone all-in on cross-border ecommerce.
Stay tuned to hear more about how a leading DTC brand is examining different facets of cross-border growth planning and execution. Learn how online retailers everywhere can execute a winning global strategy.
The path ahead is defined first and foremost by taking care of friends, family and neighbors . When it comes to taking care of business, our neighbor to the north remains the top destination for US outbound cross-border ecommerce sales.
Hear from leading voices about how to optimize your Canadian cross-border ecommerce. Our regional showcase explores lessons learned from fulfillment and shipping strategies that paid off during the 2020 holiday sales season.
Join our speakers to learn more about how the Canadian consumers are shopping in 2021 – and what they are looking for from US and global brands selling DTC.
We’ll also re-examine impacts from the USMCA trade pact and how some ecommerce leaders now see Canada as a cost-effective import hub for goods destined to the US and beyond.
GELF’s new DTC Leadership Showcase debuted at Oktoberfest last Fall to an enthusiastic response from the GELF community.
Our leadership showcase is back with the express purpose of accelerating the exchange of information & ideas about how leaders are growing their global teams and redeploying crucial assets in the middle of a pandemic.
Many retail ecommerce teams need more digital resources to optimize the many – and at times competing -opportunities that lie ahead. Nowhere is this more true than with cross-border ecommerce, where today’s windows of opportunity to gain market share around the world won’t remain wide open forever.
Many retail ecommerce leaders must juggle the need to upgrade their existing solution stacks and communications systems to meet new challenges related to onboarding new ecommerce technology partners and deploying new processes and best practices.
Our panelists from organizations large and small will kick off the conversation – and we encourage the GELF community to actively weigh in as we facilitate a town hall discussion about building your global digital presence for the Next New Normal.
Although the global pandemic accelerated the boom in online shopping, other regulatory and operational headwinds continue to create friction on multiple fronts. All too often the end-to-end cross-border shopping experience bears the brunt of the negative impacts.
Join our panel as we discuss how global ecommerce leaders are juggling regulatory changes (data protection & privacy, Brexit, de minimis changes, etc.), new payment preferences (Buy Now/ Pay Later) and evolving shipping and final mile delivery options to ensure that the cross-border purchasing experience is free from friction and on par with checkout experiences at home.
We debate whether retails’ secret for success has changed from location, location, location to logistics, logistics, logistics. Learn how retail brands are turbo-charging their global DTC and marketplace channels with innovative fulfillment and logistics operations to deliver cross-border shoppers the goods.
Global ecommerce leaders toiling on the front lines of the 2020 digital commerce boom need a chance to lift their heads and take a long look at the road ahead. Our final keynote serves that very purpose.
Behind the scenes, investors, analysts and other major market influencers contribute in a very meaningful way to the future of global ecommerce.
We conclude GELF Accelerate by asking these key industry contributors to look ahead and help us understand how and where retail brands need to be investing to stay ahead of the global consumer.
Bring your questions and suggestions and leave with answers and insights.
GELF’s Executive Meetups are small virtual group discussions on Zoom about high priority topics you select.
Learn how to tackle head-on the top cross-border ecommerce pain points creating friction for today’s international sellers.
Sit back and relax at home as we network virtually!
If you are an executive at an online retailer or brand selling direct to consumer and would like to share your cross-border and international ecommerce experiences, please email us at firstname.lastname@example.org! Although GELF speakers are primarily retailers and brand executives, we are able to include select leaders from our sponsor partners in the program as well. If interested in sponsoring GELF Accelerate, please contact email@example.com
VP eCommerce at Fender Musical Instruments Corp
VP Digital, Speedo and Pentland Brands
Managing Partner and President, The Maze Group
Principal at New Enterprise Associates (NEA)
CEO, Co-Founder at Made In
VP INTERNATIONAL BUSINESS DEVELOPMENT, Paula’s Choice
Partner at Bain Capital Ventures
VP International Expansion at Reformation
TitleResearch Director, Latin America & Spain, eMarketer
CEO & Co-Founder, Flow
Sales Director, An Post Commerce
Sr. International Business Manager, MANSCAPED
Founder & CEO @FlavorCloud
CMO, Newton Baby