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Time to Get the GELF Community Back Together Again! On Thursday September 29th, the Global Ecommerce Leaders Forum (GELF) community returns to New York City live and in person for another full day of learning, sharing and networking. Join the GELF community for keynotes, breakout sessions, executive roundtable meetups and networking as we return to Convene Midtown West this September!

GELF LA 2022’s return to California on April 21st was a great success – thanks to the West Coast GELF’ers who joined us! Now we look forward to getting the GELF community back together again on the East Coast in Manhattan!

GELF NYC 2022 will bring together leaders from retailers and brands selling direct-to-consumer. Top global consumer brands will join digital-natives and digitally-led brands from the fashion and apparel world, health, cosmetics and beauty, consumer electronics and other leading retail verticals for one full day of education, sharing and networking. Digital commerce innovators, cross-border ecommerce experts and global DTC ecommerce thought leaders will debate how the boom in ecommerce translates into international expansion as the retail world comes back online.

Are you a retail ecommerce leader interested in speaking at GELF NYC 2022 on Thursday, September 29th? If so, please contact the GELF producers by emailing

As always, GELF NYC 2022 is a retailer/brand-only, sponsor-only event. If you are a cross-border solution provider, an ecommerce platform or marketplace operator, software company, agency, data aggregator, logistics provider or other global ecommerce solution provider interested in sponsoring and attending GELF NYC ’22, please contact 

This September 29th, GELF NYC ’22 speakers will deliver an energetic and engaging combination of Global DTC strategy and cross-border ecommerce tactics and best practices.

You can count on the following topics being part of the show:

  • Re-prioritizing Global Markets. Whether you’re eyeing Asia-Pacific markets rebounding from the pandemic or looking closer to home at Canada and Mexico, the GELF community will keep you grounded in reality.  If you’re looking to ramp up online sales in emerging markets in the Middle East or LATAM, GELF will help you connect with leaders that have been there and done that. If you are focused on your core international markets, hear what’s next, where it matters and why.
  • Going Direct-to-Consumer on a Global Scale. Direct-to-consumer (DTC) brands of all shapes and sizes lean in at GELF events to learn how to balance emerging direct-to-consumer ecommerce opportunities with traditional retail distribution in markets around the world. Wondering what to look for in your next-gen global distribution partners – or when to move on from old-school wholesale retail partners? Join the debate and learn what to do – and where to do it – as we revive one of the hottest topics within the GELF community in recent years!
  • Getting Closer to the Post-Pandemic Shopper. Whether you need to better structure retail customer data from key countries – or stage products closer to cross-border consumers – the end game is re-connecting and re-engaging with online shoppers in fast-growing international markets.
  • The Rise of Global Marketplace Platforms.  International marketplaces are evolving into global digital distribution platforms and ecosystems. Amazon, eBay, Alibaba, Mercado Libre and Shopee may be setting the pace, but they aren’t the only ecommerce marketplace engines powering the race. Learn how the rise of specialty communication platforms, social commerce channels and niche vertical retail plays all offer localized, community-centric alternatives to the global titans.
  • Overcoming Supply Chain Constraints and Re-inventing Global Logistics. The cross-border ecommerce echo boom offered many international sales growth opportunities over the past year. But supply and delivery constraints necessitated many timeouts and new game plans. Learn more about how brands and ecommerce entrepreneurs are investing in global omnichannel strategies, hybrid fulfillment operations, drop-shipping innovations and local delivery service to better serve their cross-border consumers around the world.
  • Social Influencers come in all sizes and shapes – and most are getting real as they help leading brands redefine how today’s global shopper discovers cool new brands and innovative products and services. Find out why – and how – brand leaders are raising the bar when it comes to working with truly authentic influencers.
  • Re-connecting with GenZ and NextGen Shoppers. Propelled by the pandemic, digital laggards are finally online to stay in markets around the world – and they show no signs of slowing down. Meanwhile GenZ shoppers are coming of age and have their own unique points of interaction.  Learn how consumer journeys have changed for good and why digital is now the fulcrum of global shopping. Find out what this means for you and your team as you finalize tactics for the 2022 holidays.
  • Evolving Cross-Border Platforms. Looking for a one-stop spot to shop for cross-border ecommerce solution partners? There is a booming international ecosystem of cloud commerce solutions, commerce agencies and best-of-breed software providers boldly leading global ecommerce brands, experienced omnichannel retailers and start-up commerce ventures into new markets. Meet them at GELF NYC ’22 this Fall!

Networking starts during breakfast, extends into lunch and keeps accelerating into our late afternoon reception. So raise your hand and get involved as we schedule our One-to-One@GELF NYC ’22 meetings, organize Executive Roundtable Meetups, and get retail leaders seated for our always-popular GELF Retail Speakers and VIP Dinner.

  • One-to-One@GELF NYC 22 meetings connect attendees directly with global ecommerce experts to discuss their most pressing cross-border  ecommerce challenges.
  • Looking for less-structured networking opportunities with industry peers? Join our Executive Roundtables  to ask questions, discuss best practices and learn about what it takes to succeed internationally.

GELF succeeds when the community steps up and helps drive the conversation.  When you register, let us know what topics you’d like us to include in the program and networking events.

Bring your experiences and questions. Leave with insights and answers.

Look Who's Attending GELF NYC 2022

Join many of the leaders from the following brands active in the GELF community at GELF NYC 2022!


Thanks to all the speakers that joined us at GELF NYC '21! In the weeks ahead, we will be adding the global ecommerce leaders who will be speaking at GELF NYC 2022. Please stay tuned for the announcement of the GELF NYC '22 program agenda for September 29th, 2022. If you are a retail or brand executive interested in sharing your cross-border of international ecommerce experience, please contact us at - and if you're a solution provider interested in sharing your global expertise, please email us at!

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  • Welcome and Opening Remarks
  • Morning Keynote FiresideS and Executive Leaders Keynote Panel
  • Morning Breakout Sessions with Strategy & Regional Showcases
  • Lunch
  • Afternoon Keynote Firesides, Showcases and Panels
  • Afternoon Breakout Sessions w/Cross-border Ecommerce Case Studies & Strategy & Regional Showcases
  • Executive Roundtables
  • Closing Networking Reception
8AM to 9AM ET
Registration & Breakfast and Networking
9AM to 9:15AM
Welcome and Opening Remarks

We welcome the GELF community back to Convene Midtown as we begin the GELF NYC ’22 Program and thank our sponsors!

We will explore how key international ecommerce trends & market data frame the day’s program and examine key drivers of global DTC and  cross-border ecommerce growth.

9:15AM to 10AM
Opening Keynotes

Our morning keynote panel explores the path ahead for well-known global retail brands and fast-growing DTC innovators.  We reflect on the ’20-’21 boom in global ecommerce sales and discuss why retail brands are re-prioritizing – and in some cases re-defining – what global ecommerce means to their organizations.

Hear different perspectives on what it takes to thrive globally in a post-pandemic retail world as cross-border shoppers return to a semblance of normalcy, re-balance their lives and re-prioritize their values.

Learn how these new global shopping journeys require community-centric approaches to building and leading teams and new ways to collaborate with regional colleagues and local in-market partners.

Join us as we discuss why brands need to tell a new story that blends traditional values with new priorities embraced by today’s shopper.  Find out what’s next as global ecommerce takes the main stage.

10AM to 10:30AM
Morning Keynote Firesides

Simply put, many DTC brands “crushed it” during the 2021 holidays as cross-border ecommerce’s “echo boom” set online sales records in markets around the world. GELF’s morning keynote fireside features a live case study that explores how lessons learned from successful holiday campaigns are helping fast-growing DTC brands accelerate 2022 sales.


10:30AM to 11AM
Executive Leaders Keynote Panels

Cross-border ecommerce continues to grow at nearly double the rate of domestic e-commerce as the willingness of the global consumer to buy from anywhere grows.  While this explosive growth creates a significant opportunity for ecommerce retailers and brands to expand their sales and establish themselves as a global presence, many are realizing that cross-border is a journey rather than a destination.

Join our Executive Leaders Keynote Panel as we explore what lies ahead for retail brands expanding globally.

11AM to 11:15AM
Morning Break

Grab a quick refreshment, chat with our sponsors and get ready for the morning breakouts!

11:15AM to 12:15PM: Stage One
Morning Breakout Sessions with Strategy & Regional Showcases

The pandemic accelerated the shift from brick-and-mortar to online shopping in markets around the world. Nowhere was the accelerated shift to ecommerce more apparent than in LATAM; a region where the growth in online shopping recently bypassed APAC to become the world’s top digital growth market.

GELF’s Regional Showcase explores growth opportunities in key LATAM markets including Mexico, Brazil, Argentina, Colombia, Chile and Peru.

11:15AM to 12:15PM: Stage Two
Morning Breakout Sessions with Strategy & Regional Showcases

Stay tuned for updates on our Stage Two Strategy and Regional Breakouts!

12:15PM to 1:45PM
Lunch and Networking

Lunch will be relaxed and delicious as the GELF NYC ’22 conference attendees network with other ecommerce leaders and meet our sponsors!

1:45PM to 2:15PM
Afternoon Keynote

GELF is excited to welcome back several of our favorite speaker to kick off the afternoon program! Stay tuned to hear more about how to successfully stage your international expansion plans – and how to do so profitably.

2:15PM to 2:45PM
Afternoon Keynote Fireside

Stay tuned for our afternoon program updates!

2:45PM to 3:15PM
Afternoon Executive Keynote Panel

Stay tuned for our afternoon program updates!

3:15PM to 3:30PM

Grab a refreshing juice or coffee – or join a One-to-One@GELF meeting!



3:30PM to 4:30PM: Stage One
Afternoon Breakout Sessions with Strategy & Regional Showcases

Stay tuned for our afternoon program updates!

3:30PM to 4:30PM: Stage Two
Afternoon Breakout Sessions with Strategy & Regional Showcases

Stay tuned for our afternoon program updates!

4:30PM to 5PM
Executive Roundtables

Based on community feedback we gathered @GELF NYC 2022 registration, we’re developing a chance for you to talk shop with other execs whose global ecommerce operations – or aspirations – are at a similar state of maturity.

Each small group discussion will be facilitated by a table leader or two. Stay tuned for our topics!

5PM to 6PM ET
GELF NYC '22 Closing Reception

Grab a cold one, enjoy some delicious appetizers and network throughout the GELF NYC ’22 Closing Reception!

Thanks to the following global ecommerce leaders for joining us at GELF NYC '21 last year! Please stay tuned for our announcements about GELF NYC 2022 speakers!

If you are an experienced executive from an online retailer or brand and are interested in speaking at GELF NYC 2022 on September 29th, please email Kent, Jim and Scott at

Jose Nino

Vice President of Global E-Commerce & Digital Strategy, USPA Global Licensing Inc | U.S. Polo Assn.

Valerie de Charette

VP – International E-Commerce, American Eagle Outfitters

Michelle Frank

GM, Global Ecommerce & DTX, Logitech

Kai Li

VP of International, REVOLVE

Kathy Ando

VP of DTC and Marketing, Tile

Agustin Farias

International GM, Everlane

Aaron Luo

Co-Founder & CEO Caraa

Alexandra Allocca

Marketing Manager, Rue Gilt Groupe

Dan Marques

Head of Global Digital Commerce, Crocs

Thomas Bennici

Sr. Global Digital Program Manager, Elemis

Shannon Thompson

VP, Americas, Aramex International

Jonathan Greller

President – Digital Ventures, Marquee Brands

Gary Penn

Global Vice President, DTC

Juliana Pereira

VP Marketing, Flow Commerce

Blas Enrique Caraballo

VP Digital Payments & Financial Services, Walmart Mexico

John Fister

Senior Digital Product Manager, New Balance

Philip Beahon

Co-founder, Castore

Patrick Bousquet-Chavanne

President & Chief Executive Officer, eShopWorld (ESW) Americas

Matthew Cannon

Chief Strategy Officer WithReach

Tawnee Steinke

Director of Global Partnerships, Zonos

Eric Elliott

Co-Founder/GM/Director of Ecommerce,

Howard Blankenship

Head of Global Sales, Cellpoint Digital

Ben Newson

Director Digital Customization, Crocs

Indy Guha

Chief Marketing Officer & Alliances Leader, Signifyd

Matthew Merrilees

CEO, North America, US, ‎Global-e

Xavier Heriat

VP Client Success, Scalefast

Patrick Frith

Global Trade Executive, Avalara

Sam Coiro

Senior Vice President Client Engagement, Pitney Bowes

Duke Marr

Senior Vice President of Strategy, Corra

Matteo Ceurvels

Senior Analyst, Latin America & Spain, eMarketer

Brian Bourke

Chief Growth Officer Seko Logistics

Jason Nyhus

Senior Vice President of Sales and Partnerships, Digital River

Igor Faletski

VP, Product Management, Salesforce

Nico Westermann

Director, Creative Shop at Facebook

David Emerson

Senior Vice President, SEKO E-Commerce

Kent Allen

Co-Founder, Global E-Commerce Leaders Forum

Jim Okamura

Co-Founder, Global E-Commerce Leaders Forum

Scott Silverman

Co-Founder, Global E-Commerce Leaders Forum

Convene NYC Midtown West

117 W 46th Street NY, NY 10036

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