There’s light on the horizon! On September 28th and 29th, the Global Ecommerce Leaders Forum (GELF) community returns to New York City live and in person. This year we’re bigger and better than ever as we join our friends from the CommerceNext team at the New York Hilton!
GELF NYC 2021 will co-locate its annual gathering in New York City with CommerceNext’s In Real Life (IRL) 2021. Join the GELF community for keynotes, breakout sessions, executive roundtable meetups and networking as our global ecommerce programming grows to two full days this September.
We look forward to getting the GELF community back together in real life after the long layoff since GELF LA 2020, which was our biggest and best West Coast gathering ever!
GELF NYC 2021 will bring together leaders from retailers and brands selling direct-to-consumer. Top global consumer brands will join digital natives from the fashion and apparel world, health and beauty, consumer electronics and other leading retail verticals for two days of education, sharing and networking. Digital commerce innovators, cross-border ecommerce experts and global ecommerce thought leaders will debate how the boom in ecommerce translates into international expansion as the retail world comes back online.
Are you a retail ecommerce leader interested in speaking at GELF NTC 2021 on September 28th or 29th? If so, please contact the GELF producers by emaling speak@globalecommerce.co
GELF NYC 2021 is a retailer-only, sponsor-only event. If you are an ecommerce platform or marketplace operator, software company, agency, data aggregator, logistics provider or other global ecommerce solution provider interested in sponsoring and attending GELF NYC ’21, please contact sponsor@globalecommerce.co
As always, GELF speakers will deliver an energetic and engaging combination of global ecommerce strategy and cross-border tactics and best practices.
You can count on the following topics being part of the show:
Networking starts during breakfast, extends into lunch and then really gets going during our private dinners and late afternoon receptions. So raise your hand and get involved as we schedule our One-to-One@GELF NYC meetings, organize Executive Roundtable Meetups, and get folks seated for our always-popular GELF dinners.
GELF succeeds when the community steps up and helps drive the conversation. When you register, let us know what topics you’d like us to include in the program and networking events.
Bring your experiences and questions. Leave with insights and answers.
Thanks to all the speakers that will be joining us at GELF NYC '21! We will be adding additional speakers to the GELF NYC 2021 program agenda on September 28th and 29th, 2021. If you are a retail or brand executive interested in sharing your cross-border of international ecommerce experience, please contact us at speak@globalecommerce.co
Both days - Tuesday, September 28th and Wednesday the 29th - will follow a similar schedule summarized below. Please stay tuned for more details!
All conference attendees gather in the CommerceNext main session room for a welcome (back) and opening remarks.
Opening conference keynotes in the CommerceNext main session room.
Learn more about the CommerceNext program here!
We welcome the GELF community to the Global Stage as we begin the GELF NYC ’21 Program.
GELF is excited to welcome back Jose Nino, Vice President of Global E-Commerce & Digital Strategy at US Polo Assn Global Licensing.
Jose will explain how USPA’s diverse communities of retail partners connect with online fans around the world while overcoming lingering challenges from the pandemic.
Learn how to play China’s big bounce back – and why Pinduoduo and WeChat factor into successful China ecommerce strategies.
Jose will also discuss looming challenges that DTC brands face working with Amazon in Europe – and why you should explore marketplace alternatives in Europe.
Speakers:
The pandemic reinforced the need for global retail ecommerce leaders to work together to overcome one of the century’s greatest challenges.
Valerie de Charette, Head of International Ecommerce at American Eagle Outfitters, will sit down with Patrick Bousquet-Chavanne, CEO of leading cross-border platform ESW, to discuss the complexities of expanding globally through the D2C channel.
Valerie and Patrick will discuss global expansion challenges ranging from localization and logistics to data management, legal compliance, and proving ROI internally.
Speakers:
After starting the morning with a roster of insightful ecommerce leaders, the GELF and CommerceNext communities come together for a half-hour of hands-on roundtable discussions.
Join us as we ask questions and share ideas before heading to lunch and the Discovery Lounge for more networking and great conversation durind the mid-day break.
Lunch will be held adjacent to the Discovery Lounge where conference attendees can network with other ecommerce leaders and support our sponsors!
GELF is excited to welcome back to the Global Stage one of our all-time favorites, Kai Li, VP of International at REVOLVE. And at long last, Agustin Farias, International GM at Everlane will debut at GELF NYC ’21!
Kai and Agustin kick off GELF’s afternoon super-session by explaining how to successfully stage your international expansion plans – and how to do so profitably.
In an opening presentation, Kai will share insights from Evolve’s cross-border journey into LATAM. Learn how REVOLVE successfully launched in Mexico and what’s next for REVOLVE the DTC brand targets opportunities in Brazil.
Kai will also share his POV on opportunities in the Middle East and SE Asia.
Agustin will follow with his own take on how to optimize global ecommerce expansion.
Drawing on years of experience with eBay, Walmart and Everlane, Agustin will share key learnings and take-aways about expanding into top-tier markets like Canada, Australia, the UK and Western Europe.
Speakers:
Grab a coffee or join a One-to-One@GELF meeting!
Cross-border ecommerce continues to grow at nearly double the rate of domestic e-commerce as the willingness of the global consumer to buy from anywhere grows. While this explosive growth creates a significant opportunity for ecommerce retailers and brands to expand their sales and establish themselves as a global presence, many are realizing that cross-border is a journey rather than a destination. The “right” strategy differs based on where the brand sits in the cross-border maturity curve, and no single toolkit can service all stages.
Our afternoon panel features clients from Pitney Bowes’ portfolio of Cross-Border Services; global ecommerce leaders who will help you identify:
Stay tuned for our speaker announcement!
The cross-border ecommerce boom shows no signs have settling back into growth rates that only two years seemed quite impressive. Yet many retail brands are still behind the growth curve; slowed by the perceived complexities of extending their ecommerce reach globally.
Flow CEO Rob Keve hosts another popular Cross-Border Case Study that highlights how leading DTC brands are accelerating their international retail ecommerce growth by providing localized shopping experiences free of friction. Our panel shares best practices and tactics that help simplify the strategic imperative to unlock cross-border opportunities crucial to maintaining a competitive edge.
Learn how global ecommerce leaders are scaling their global reach and reducing operational risk by:
Stay tuned for our speaker announcement!
After more than a year of “forced-friction” shoppers around the word want to be free from a world of constraints. This translates into easy & secure online checkout, timely order visibility and relatively quick & secure order delivery supported by respectful customer service across multiple channels and languages.
Global ecommerce leaders want to deliver a convenient experience that is optimized for new shopper journeys as well as protected against fraudulent activities from a whole new generation of bad actors. Fraudsters at home and abroad are driving up the costs of digital commerce – and are not the only threat facing online merchants. Indeed many must also combat abuse from their very own customers.
Detecting fraud, preventing revenue leakage and averting costly consumer abuse while boosting conversion, growing cross-border online sales and building customer loyalty requires a tricky balancing act. This session explores how retail ecommerce leaders are juggling the need to have all the right security checks in place while understanding and protecting the customer identify throughout the journey.
Combining proprietary shopping data and the latest insights from DTC leaders, our speakers identify new opportunities and risks along the post-pandemic customer journey.
Learn more about how
Stay tuned for speaker announcement!
Innovation flows across borders more quickly than ever before. Join the GELF Innovation Showcase to learn about what’s next!
Enjoy another networking break before the GELF and CommerceNext communities come back together for closing keynotes at the CommerceNext main stage and the opening reception!
We welcome the GELF community back to the Global Stage as the GELF NYC ’21/CommerceNext In Real Life conference heads into Day 2.
GELF is excited to open with our very own Crocs 2.0 Case Study! We will revisit key themes from our past keynotes featuring Crocs senior ecommerce leaders and break new ground.
Our conversation will dive into:
Speakers:
Our second morning keynote tackles how multi-portfolio brands are investing in global DTC strategies in maturing and fast-growing international markets.
Join us to hear how leaders can:
Speakers:
After starting the morning with a roster of insightful ecommerce leaders, the GELF and CommerceNext communities come together for a half-hour of hands-on roundtable discussions.
Join us as we ask questions and share ideas before heading to lunch and the Discovery Lounge for more networking and great conversation durind the mid-day break.
Lunch will be held adjacent to the Discovery Lounge where conference attendees can network with other ecommerce leaders and support our sponsors!
For many brands, International ecommerce expansion means betting on China – a gamble that gets more nuanced and more complex by the day. Some global leaders have recently reversed course on working with China’s dominant ecommerce marketplace platforms. Others are pursuing digital-first distribution partners that include emerging social commerce platforms, KOLs and influencers and hybrids of more traditional go-to-market models.
Our global ecommerce leaders keynote panelists revisit one of the GELF community’s favorite topics – entering and growing ecommerce sales in China. Learn how to find the right ecommerce platforms and distribution channels for your brand and how to survive the financial headwinds in the world’s most promotional market.
Our panelists share advice on matching the right opportunities to the right partners for today’s China – and why it might be time to revisit your perspectives on China – and rethink your strategies.
Speakers:
Stay tuned for more details about GELF’s afternoon keynote fireside featuring one of GELF’s longest-tenured speakers who shares insights about her new global ecommerce journey – and the path that lies ahead!
Enjoy a networking break before the GELF and CommerceNext communities come back together for closing keynotes at the CommerceNext main stage and the opening reception!
Any retail brand that didn’t appreciate the strategic importance of global supply chain logistics is a convert now!
Our global strategy showcase highlights global ecommerce leaders that have grown sales significantly in the COVID era by improving cross-border shopping – and by dramatically enhancing the order and post-order shopping experience.
Our panel will discuss how leaders are improving cross-border and in-country delivery above and beyond the expectation of customers – even as Amazon raises the bar globally.
Our speakers will also provide insights and data about why the next new normal promises to shake up the dynamic world of global logistics. Hear more about international shipping-related “gotchas” to watch for as new regulations kick in and change the global logistics ecosystem.
Logistics clearly has a seat at the global ecommerce strategy table. Stay tuned for speaker announcements to come!
Stay tuned for an update about our afternoon GELF Regional Showcase!
Stay tuned for speakers updates!
GELF’s Tech Talks tackle head-on the cross-border pain points creating friction for global online sellers.
Whether the friction stems from accepting local or cross-border payments so shoppers can pay however they prefer or overcoming complex cross-border trade regulations creating costs and complexities, Job #1 is alleviating the pain.
Join our speakers as they share how their clients are successfully navigating cross-border pitfalls that face retailers and brands extending their digital reach globally. GELF’s Tech Talks wraps up with a fireside conversation.
If you are an experienced executive from an online retailer or brand and are interested in speaking at GELF NYC 2021 on September 28th and 29th, please email Kent, Jim and Scott at speak@globalecommerce.co
Vice President of Global E-Commerce & Digital Strategy, USPA Global Licensing Inc | U.S. Polo Assn.
Head of International, American Eagle Outfitters
VP, International, Balsam Brands
GM, Global Ecommerce & DTX, Logitech
VP of International, REVOLVE
International GM, Everlane
Chief Brand Officer, DVF (Diane von Furstenberg)
Co-Founder & CEO Caraa
Head of Global Digital Commerce, Crocs
Country Manager USA & Canada, Aramex International
President & Chief Executive Officer, eShopWorld (ESW) Americas
CEO & Co-founder, Flow
Director Digital Customization, Crocs
CMO + Partnerships Leader, Signifyd
CEO, North America, US, Global-e
Regional CEO GCC, Aramex
SVP, Global Trade at Avalara
Co-Founder, Global E-Commerce Leaders Forum
Co-Founder, Global E-Commerce Leaders Forum
Co-Founder, Global E-Commerce Leaders Forum
