NEW YORK CITY / THURSDAY SEPT 28th - 29th, 2021

100% Cross-Border and International Ecommerce

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There’s light on the horizon! On September 28th and 29th, the Global Ecommerce Leaders Forum (GELF) community returns to New York City live and in person. This year we’re bigger and better than ever as we join our friends from the CommerceNext team at the New York Hilton!

GELF NYC 2021 will co-locate its annual gathering in New York City with CommerceNext’s In Real Life (IRL) 2021. Join the GELF community for keynotes, breakout sessions, executive roundtable meetups and networking as our global ecommerce programming grows to two full days this September.

We look forward to getting the GELF community back together in real life after the long layoff since GELF LA 2020, which was our biggest and best West Coast gathering ever!

GELF NYC 2021 will bring together leaders from retailers and brands selling direct-to-consumer. Top global consumer brands will join digital natives from the fashion and apparel world, health and beauty, consumer electronics and other leading retail verticals for two days of education, sharing and networking. Digital commerce innovators, cross-border ecommerce experts and global ecommerce thought leaders will debate how the boom in ecommerce translates into international expansion as the retail world comes back online.

Are you a retail ecommerce leader interested in speaking at GELF NTC 2021 on September 28th or 29th? If so, please contact the GELF producers by emaling

GELF NYC 2021 is a retailer-only, sponsor-only event. If you are an ecommerce platform or marketplace operator, software company, agency, data aggregator, logistics provider or other global ecommerce solution provider interested in sponsoring and attending GELF NYC ’21, please contact 

As always, GELF speakers will deliver an energetic and engaging combination of global ecommerce strategy and cross-border tactics and best practices.

You can count on the following topics being part of the show:

  • Re-prioritizing Global Markets. Whether you’re eyeing Asia-Pacific markets that are have rebounded from the pandemic or looking closer to home at Canada and Mexico, GELF has you covered.  If you’re looking to ramp up online sales in emerging markets in the Middle East or LATAM, GELF will help you connect with leaders that have been there and done that.
  • Going Direct-to-Consumer on a Global Scale. Direct-to-consumer brands of all shapes and sizes lean in at GELF events to learn how to balance traditional retail distribution with emerging direct-to-consumer ecommerce opportunities around the world. Wondering what to look for in your next-gen global distribution partners? Join us to learn more about one of the hottest topics within the GELF community!
  • The Rise of Global Marketplace Platforms.  As the evolution of international marketplaces accelerates, we’re seeing global digital distrbution platforms and ecosystems frame the future of international retail! Amazon and Alibaba may be setting the pace, but they aren’t the only digital growth foundations in the race. Learn how the rise of communication platforms, social commerce and niche vertical retail plays offer community-centric alternatives to the global titans.
  • Social Influencers are getting real as they redefine how today’s global shopper discovers new brands and innovative products and services. Find out why – and how – brand leaders are raising the bar when it comes to working with influencers of all shapes and sizes.
  • Re-connecting with Post-Pandemic Shoppers. Digital laggards are finally online in markets around the world and show no signs of slowing down. Meanwhile consumer journeys have changed for good and digital is now the fulcrum of shopping. Find out what this means for you and your team as you look ahead to the 2021 holidays
  • Overcoming Supply Chain Constraints. The cross-border ecommerce echo boom offered many international sales growth opportunities over the past year. But supply and delivery constraints necessitated many timeouts and new game plans. Learn more about how brands and ecommerce entrepreneurs are investing in hybrid fulfillment operations, dropshipping and local delivery from dark stores to better serve their global consumers.
  • Evolving Cross-Border Platforms. Looking for a one-stop spot to shop for cross-border ecommerce solution partners? There is a booming international ecosystem of cloud commerce solutions, commerce agencies and best-of-breed software providers boldly leading global ecommerce brands, experienced omnichannel retailers and start-up commerce ventures into new markets. Meet them at GELF NYC this Fall!

Networking starts during breakfast, extends into lunch and then really gets going during our private dinners and late afternoon receptions. So raise your hand and get involved as we schedule our One-to-One@GELF NYC meetings, organize Executive Roundtable Meetups, and get folks seated for our always-popular GELF dinners.

  • One-to-One@GELF NYC 21 meetings connect attendees directly with global ecommerce experts to discuss their most pressing cross-border  ecommerce challenges.
  • Looking for structured networking opportunities with industry peers? Join our Executive Roundtable Meetups  to ask questions, discuss best practices and learn about what it takes to succeed internationally.

GELF succeeds when the community steps up and helps drive the conversation.  When you register, let us know what topics you’d like us to include in the program and networking events.

Bring your experiences and questions. Leave with insights and answers.

Look Who's Attending GELF NYC 2021

More than 600 global e-commerce professionals are expected at the New York Hilton for the September 28th and 29th conference. Many of the following brands active in the GELF community will be joning us at GELF NYC 2021!


We are pleased to announce the draft program overview for GELF NYC 2021 on September 28th and 29th, 2021. If you are a retail or brand executive interested in sharing your cross-border of international ecommerce experience, please contact us at

Both days - Tuesday, September 28th and Wednesday the 29th - will follow the same schedule summarized below. Please stay tuned for more details!

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  • Welcome and Opening Remarks
  • Morning Keynote and Executive Leaders Panel
  • Global Growth Showcase
  • Executive Roundtable Meetups
  • Lunch
  • Afternoon Keynotes & Breakout Sessions
  • Case Studies & Global/Strategy Showcase Panel
  • GELF Dinners (28th) and Networking Reception (29th)
8AM to 9AM ET
Breakfast and Networking
9AM to 9:15AM
Welcome and Opening Remarks

All conference attendees gather in the main session room for a welcome (back) and opening remarks.

9:15AM to 10AM
Opening Keynote

Opening conference keynotes in the main session room. Stay tuned for topics and speakers!

10AM to 10:20AM
10:20AM to 10:30AM
GELF's Opening Hello!

We welcome the GELF community to the Global Pavilion for the beginning of the GELF programming.

10:30AM to 11AM
GELF's Morning Executive Keynote

The pandemic reinforced the need for global economies and leaders to work together to overcome one of the centuries greatest challenges. Join our keynote to explore lessons learned and to navigate the road ahead.

Please stay tuned for more information!

11AM to 11:30AM
Global Growth Showcase

GELF’s global showcase explores how ecommerce leaders are re-prioritizing international market priorities and programs.

Learn how new approaches to growing digital teams and working more closely with global partners and platforms are re-defining direct-to-consumer ecommerce strategies.


11:30AM to 12:05PM
Executive Roundtable Meetups

After a morning of listening to insightful speakers, the GELF community breaks into half-hour roundtable discussions to ask questions and share ideas before heading to lunch for more networking and great conversation.

12:05PM to 1:05PM
Lunch and Networking
1:05PM to 1:25 PM
Afternoon Keynote

After lunch, we kick off the afternoon program in the Global Pavilion with our opening keynote.

1:25PM to 1:50PM
Afternoon Keynote Panel

GELF’s afternoon panel discusses how organizations of different sizes can blend cross-border direct-ecommerce and international marketplace models to grow digital sales in emerged and emerging markets.

1:50PM to 2:15PM
Global Innovation Showcase

Innovation flows across borders more quickly than ever before. Join the GELF Innovation Showcase to learn about what’s next!

2:15PM to 2:35PM

Grab a coffee or join a One-to-One@GELF meeting!

2:35 to 3PM
Cross-Border Case Study #1

Join us for GELF’s popular cross-border ecommerce case studies!

3PM to 3:25PM
Global Strategy Showcase

Global ecommerce leaders discsss how they are re-accelerating their global retail strategies as we enter a new and exciting phase of digitally-lead international growth

3:25 to 3:50PM
Regional Growth Strategies Breakout

GELF’s afternoon program explores digital growth opportunities in fast-growing global regions.

3:50 to 4:15PM
Cross-Border Case Study #2

Join us for GELF’s popular cross-border ecommerce case studies!

4:15PM to 4.40PM
Global Operations

Join GELF’s panelists as they discuss optimal ways to translate global strategy into operational tactics.

4:40PM to 5:05PM
GELF's Tech Talks



Thanks to the following speakers who joined us at our last live conference gathering, GELF LA 2020. Stay tuned for GELF NYC 2021 Speakers!

If you are an experienced executive from an online retailer or brand and are interested in speaking at GELF NYC 2021 on September 28th and 29th, please email Kent, Jim and Scott at

Stacy Reece

Chief Digital Officer, Boardriders

Mike Relich

COO, PSEB Group (PacSun/Eddie Bauer)

Xia Feng

GM/VP, International, Barneys (formerly)

Greg Dalby

VP, E-Commerce, Fender

Jennifer Stanley

VP, E-Commerce, Active Ride Shop

Christopher Kae

Head of Americas, Chrono24 Inc.

Tony Shan

Head of the Americas, Tmall Global & Kaola, Alibaba Group

Kim Richards

General Manager, eCommerce, International and Group of Companies Sales, Canada Post

Vincent Santo

Managing Partner, Global Commerce Advisors

Angela Clark

VP of eCommerce, True Religion

Paul Waddy

CEO, The Horse

Martin Suter

Global VP, Marketplace, ABInBev

James Thompson

VP, Digital, This Saves Lives

June Pai

GM, APAC, Manduka

Ben Newson

Sr. Manager 3rd Party Etail & Distributors, Crocs

Anthony Milano

VP, eCommerce, The Americas, Boardriders

Tim Nybo

Co-Founder, Vincero

Aaron Zagha

CMO, Newton Baby

Jacob Rokeach

VP, Growth & E-commerce, Anine Bing

Nisha Oza

Brand Partnership, Chinese Laundry (formerly)

Casey Gee

Director of International Sales & Business Development, Spy Optic

Evelyn Yang

Head of Marketing, CITCON

Maria Mogna

Commercial Manager International Marketplace Americas, Linio

Ton Ter Laak

General Manager, Global Sales, Metapack

Chris Vincent

Chief International Officer, Pattern

Indy Guha

VP, Enterprise Marketing, Signifyd

Matthew Merrilees

CEO, North America, US, ‎Global-e

Craig North

Director, Enterprise Sales, Rapyd

A.J. Hernandez

President & CEO at SkyPostal

Mike Warson

Enterprise Sales, West, Flow

Kent Allen

Co-Founder, Global E-Commerce Leaders Forum

Jim Okamura

Co-Founder, Global E-Commerce Leaders Forum

Scott Silverman

Co-Founder, Global E-Commerce Leaders Forum

New York Hilton Midtown

1335 6th Ave, New York, NY 10019


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