The GELF community returns to New York City on October 1st for a full day of engaging keynotes, actionable panel discussions and fast-paced workshops. If you’re passionate about global ecommerce, join us for a full day of great content and GELF’s fabulous networking!
Let’s Take GELF to the Next Level!
February’s GELF LA 2020 was by far our biggest and best West Coast Forum yet. The audience increased over 50% thanks to a fast-growing number of brands selling direct-to-consumer (DTC) joining us and a record-setting number of sponsors and partners supporting the cause!
We are thrilled to see the GELF community keep growing and really look forward to building on the momentum from GELF LA 2020. Join us October 1st as enthusiastic leaders from online retailers and global DTC brands share their perspectives and experiences on global opportunities as well as performance data, actionable insights and global ecommerce best practices.
Interested in being a sponsor? Please contact email@example.com.
Stay connected with the GELF community by joining us at the Global E-Commerce Tech Talks podcast!
Throughout the day on October 1st, GELF speakers will deliver a mix of strategic insights and tactical cross-border To Dos about their global retail expansion practices.
Come early and stay late and be ready to spend the day learning and sharing about different market entry and growth models and exploring how customer journeys differ country-to-country. Learn how to prioritize the key operational aspects of your global commerce plan and how to organize your team to execute them successfully.
Together we’ll explore how to:
GELF NYC 2020 offers internationally ambitious ecommerce leaders strategic overviews and tactical deep dives into how experts are tackling their top cross-border ecommerce challenges. Spend the day with the GELF community and return to the office ready to make the case for investing in global ecommerce-driven growth.
Bring your experiences and questions. Leave with insights and answers.
Global ecommerce platforms are driving international sales growth for the world’s most iconic brands as well as for specialty retail and fast-growing digital native brands. Amazon, Alibaba and Walmart each offer unique ways to help their brand partners identify and execute on cross-border ecommerce opportunities in both emerged markets (China) and in emerging markets (India).
At GELF LA 2020, global brand leaders spoke to the opportunities and challenges presented by today’s multi-platform world.
Join us as we take this conversation to the next level at GELF NYC 2020!
GELF’s executive leaders’ keynote panel will discuss how leading retail companies are re-imagining how digital commerce can drive growth initiatives at home and abroad.
As communication platforms like WeChat and disruptors like TikTok join Amazon, Alibaba and Walmart as next gen global marketing, sales and wholesale distribution partners, retail brands are balancing the pros and cons of partnering with established international marketplaces and digital platforms as first party (1P) and/or third party (3P) sellers.
Join our panel as we dive into how global DTC brands are revisiting and reforming their global distribution agreements. Learn how that are clarifying who has the right to sell what where when and how – and who owns operational and customer data from digital commerce.
Learn how leading brands are not just selling into traditional wholesale and marketplace accounts, but striving to sell through and sell with established and new international trading partners.
China continues to be the #1 topic of interest at GELF gatherings large and small.
As the “headwaters of retail innovation” China’s retail ecosystem continues to inspire retail transformation at home and abroad.
What lessons can we learn from consumers in China – and which of these lessons translate to other markets? What learnings are China-only?
Join us for another deep dive into why consumers in China and other innovative Asian markets are tell you a lot about what the next of your global consumers will demand in the years ahead.
After the morning break, our regional breakouts explore ecommerce and digital opportunities in intriguing markets throughout Asia, LATAM and Europe.
GELF’s cross-border customer experience breakouts explore how leading brand’s international strategies have evolved in recent years to ensure that the cross-border shopping experience reflects the different shopping journeys of customers in markets around the world.
GELF’s strategy breakouts explore international marketplaces strategies as well as hybrid models that combine cross-border ecommerce with regional growth strategies. We explore how these global ecommerce models are disrupting traditional distribution channels while ushering forth new ways to connect with today’s digital-first global shopper.
As borderless shopping grows, the number of choices (and voices) grows in lockstep. Building long-term customer loyalty by consistently delivering on consumer expectations is central to guaranteeing the best possible shopping experience; be it at home or abroad.
Our afternoon keynote explores how global ecommerce leaders are meeting new expectations for transparent and holistic practices that blend sustainable strategies with tactics designed to reduce global supply and delivery inefficiencies and waste.
GELF’s afternoon keynote panel focuses on how retail brands are improving topline revenue and margins by optimizing global operations. Our panel provides insights into how leading organizations get closer to international consumers via hybrid fulfillment strategies that help them more quickly fulfill orders from their cross-border, marketplace and in-region ecommerce sites.
Our panelists share POVs about creating centralized and local (and/or brand) team structures – and the key role that shared services can play as they grow globally. Join us as global ecommerce leaders also discuss how to create global growth synergies by integrating technology stacks and databases.
How are global ecommerce leaders improving the cross-border customer experience from the shopper’s first “touch?”
What are the key data points and best practices that brands and retailers alike use to balance risk management and opportunity when fine-tuning cross-border operations to drive new top-line revenue?
Join our fireside as we explore how leaders are navigating and ramping cross-border operations from payment and site localization to processing international orders and managing returns.
Fashion and apparel are followed by health and beauty as the top two product categories driving the growth of global ecommerce sales.
A recent study pointed out that fashion and apparel and health and beauty are also the two categories where global shoppers are shifting their purchasing preferences towards brands selling direct-to-consumer and away from traditional retailers.
Join our two breakouts as we explore why and how DTC brands are taking share from traditional retailers.
GELF’s Tech Talks tackle head-on the top cross-border ecommerce pain points creating friction for today’s international sellers.
This year we invite global retail leaders to join Tech Talks and share the top priorities on their cross-border/international ecommerce “shopping lists.”
Curious about why one retail brand chose one partner vs another? Want to know the latest trends driving the roadmap of leading cross-border technology providers?
Join us for a new spin on GELF Tech Talks this fall!
New this year to GELF LA, our Executive Meetups are small group discussions about high priority topics from 4.30 to 5PM (and beyond if you’d like!).
Wrap up a great day at GELF NYC 2020 by enjoying the fabulous food and networking at the GELF NYC 2020 reception!
If you are an executive at an online retailer or brand selling direct to consumer and would like to share your cross-border and international ecommerce experiences, please email us at firstname.lastname@example.org! Although GELF speakers are primarily retailers and brand executives, we are able to include select leaders from our sponsor partners in the program as well. If interested in sponsoring GELF NYC 2020, please contact email@example.com
SVP, Cross Border Trade, Walmart
Director of Operations - Ecommerce, PVH Corp.
Digital Sales & Emerging Channels, New Balance
VP, Ecommerce, Marc Jacobs
Brand Partnerships, Chinese Laundry
Senior Marketing Manager, Global Paid Media, Arrow Electronics
Senior Director of Direct to Consumer and Digital, MZ WALLACE
Global VP, Marketplace, ABInBev
Sr Dir of Global eComm & Retail, Burton Snowboards
VP, Global Digital + Technology, Biossance
Presidente Latin America & Global Manager, Wahl Clipper
Founder & CEO, KAS New York