Los Angeles Sept 10th | Global E-Commerce Leaders Forum

Los Angeles | September 10, 2015

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Grow Your Global eCommerce Sales

Our third Global eCommerce Leaders Forum once again brings together retail leaders and global ecommerce experts to focus on the next phase of digital retail transformation. On September 10th we head West to Los Angeles.

Global thought leaders and commerce influencers will provide a mix of global vision, international strategy and tactical cross-border ecommerce To Dos. Together we’ll explore China and APAC market strategies, take a deep dive into digital opportunities in LATAM, discuss proven and emerging international business models, learn more about how localization drives customer engagement and examine key operational aspects of extending your digital commerce reach globally. Bring your experiences and questions. Leave with insights and answers.

GELF is produced by three e-commerce veterans with a combined 45+ years of industry experience.

> Kent Allen – industry analyst/strategist specializing in the e-commerce and digital marketing space since the late nineties
> Jim Okamura – consultant focused on strategic planning in the retail industry for 20 years
> Scott Silverman – former Executive Director of Shop.org

Who's Attending

Approximately 200 global e-commerce professionals from the world's most important brands across multiple categories including apparel, action sports, travel, entertainment, footwear and more. Below are a sample of the brands currently registered.

Agenda

Keynote: Global Ecommerce Evolution. Where We've Been. Where We're Heading. How to Get There.
Executive Leaders Keynote Panel: APAC marketplaces and D2C eCommerce Sites - Competitors or Complements?
Technology/Operations Showcase: Localizing the Digital Experience with Global Payment and Logistics
Showcase: Connecting with Global Online Shoppers via Localized International Marketing and Customer Acquisition
Dessert Keynote: European Market Entry and Growth Strategies
GRIN Afternoon Keynote: Brazil and Beyond. LATAM Opportunities in Mexico, Chile, Peru and Colombia
Storytelling: Overcoming Technology, Cultural & Regulatory Hurdles
The Global Solution Showcase: New Solutions and New Markets
Deeper Dives: Lunch and Late Afternoon Roundtables

Time

Session

Speaker(s)

8:00 - 9:00 am

Breakfast and Networking

9:00 - 9:15 am

Opening Remarks - Lessons learned from Feb’s GELF NYC. Key industry developments. Day’s Overview

Jim Okamura, Managing Partner
Okamura Consulting / Co-Founder, GELF;
Kent Allen, Principal of The Research Trust / Co-Founder, GELF

9:15 - 9:45 am

Keynote: Global Ecommerce Evolution. Where We've Been. Where We're Heading. How to Get There. Global ecommerce leaders draw from different experiences to speak to lessons learned in the past and the roadmap ahead

Paul Zaengle, EVP of Global E-Commerce, Stance;
Peter Cobb EVP, Marketing & Co-Founder, eBags

9:45 - 10:30 am

Executive Leaders Keynote Panel: APAC marketplaces and D2C eCommerce Sites - Competitors or Complements? Panel discuss the pros and cons of the two primary market entry and development options; marketplaces like Tmall and Rakuten and direct-to consumer brand and ecommerce sites.

Harvey Bierman, VP, E-Commerce Technology & Operations, Crocs;
Mike Choe, VP international, Salu Beauty, Inc.;
Alex Golshan VP of Omni-Channel and Global eCommerce at BCBG Max Azria Group;
Franklin Chu, Managing Director, Azoya Group

10:30 - 11:00 am

Networking Break

11:00 - 11:45 am

Localizing from an Operations Perspective. Hear insights about localization from an operations perspective. The panel will discuss how global digital experiences can be localized through payments, pricing, logistics and customer service.

John Hazen, VP, Omnichannel Commerce & Digital Innovation, True Religion Apparel;
Alex Golshan VP of Omni-Channel and Global eCommerce at BCBG Max Azria Group;
Chris Boyle, President and Founder, Global Access

11:45 - 12:15 pm

Connecting with Global Online Shoppers via Localized Marketing and International Customer Acquisition

Elyse Clement International eCommerce Business Analyst BCBG Max Azria Group, LLC;
Harvey Bierman, VP, E-Commerce Technology & Operations, Crocs;
Chris Attewell, SVP Americas, Search Laboratory

12:15 - 1:30 pm

Lunch Roundtables and Networking

1:30 - 2:00 pm

Dessert Keynote: European Market Entry and Growth Strategies. Many leaders develop international expansion hypothesis; the successful ones are right about half the time. We examine an iterative European country roll-out strategy and explore what a successful process looks like as well as lessons learned.

Jonathan Nielsen EVP, Growth and Product Management, Backcountry.com

2:00 - 2:30 pm

GRIN Afternoon Keynote: Brazil and Beyond. LATAM Opportunities in Mexico, Chile, Peru and Colombia. Brazilian barriers have shifted leaders' focus to Mexico as well as other high priority markets like Chile, Peru and Colombia. Our panel explores which LATAM to avoid or double down on.

Luis Vargas, Netflix, Head, Global Payments – Northern LATAM & Global Expansion;
Rodolfo Wolniewitz, DHL VP, International Americas;
Bobby Frank, SVP, Business Development at Aeropost Inc.,
Jay Diamonon, Adyen, Senior Vice President, Head of Commercial Activity-North America,
James Eron, Advisor, Kung Fu Data Ltd.

2:30- 3:00

Networking Break

3:00 - 3:30 pm

Storytelling: Overcoming Technology, Cultural & Regulatory Hurdles. As we enter the next growth phase of international ecommerce, global trade veterans highlight how responsible global logistics and the evolution of cross-border platforms are helping global brands overcome cultural, technical and regulatory hurdles

Dave Mays, CEO, Landmark Global;
Chris Boyles, President and Founder, Global Access

3:30 - 4:00 pm

Showcase: New Solutions and New Markets . New international solutions that solve unique challenges in next gen markets. We explore India, Africa and LATAM Hot Spots - Guatemala, Chile and Colombia

Jaggi Ayyangar, CEO of YAKIT, Inc.;
Diego Fernandez, CEO of Iguama;
Chris Folayan, CEO, Mall for Africa;
Alain Gendre, VP Alliances at Bitnet Technologies Ltd.

4:00 - 4:30 pm

Roundtable/Small Group Discussions. “What global e-commerce problem do you want to solve at the event?” Leaders are speakers, sponsors, experts and other volunteers.

4:30 - 5:30 pm

Closing Reception - Cocktails and Networking