Los Angeles I September 8, 2016

Share Insights. Get Hands On Advice

Grow Your Global E-Commerce Sales

Sign Up Now

Los Angeles beckons! The Global eCommerce Leaders Forum (GELF) community reconvenes after Labor Day on the West Coast. Our fifth GELF brings together retail leaders and global ecommerce experts to share insights and best practices. Join us on September 8th as we explore how digital innovation is disrupting the retail world.

International thought leaders and ecommerce leaders deliver a mix of vision, global ecommerce strategy and tactical cross-border To Dos. Spend the day discussing proven and emerging international business models, learning how localization drives customer acquisition and engagement and prioritizing the key operational aspects of your global commerce plan.

Together we’ll explore how:

  • Branded manufacturers are balancing global B2B distribution and direct-to-consumer ecommerce opportunities
  • Lessons learned in recent years and data-driven “tipping points”  are helping leading online retail executives prioritize market entry and growth strategies in South Korea, Japan and China
  • Social media and global influencer-marketing tactics are helping innovators connect with a new generation of cross-border shoppers around the world
  • Top retailers plan to utilize landed assets in mature and emerging markets to deploy omnichannel fulfillment operations
  • Brands and leading ecommerce companies are re-visiting a range of international marketplaces as strategic market growth options
  • Site builders, commerce agencies and systems integrators are taking on more strategic roles as brands and online retailers explore new international commerce platform options

Our afternoon breakouts and mentoring sessions offer internationally ambitious ecommerce leaders deep dives into how experts are tackling their top cross-border challenges.

Bring your experiences and questions. Leave with insights and answers.


Below are some of the brands that have registered so far for GELF LA on Sept 8. Approximately 150 global e-commerce professionals from the world's most important brands across multiple categories including apparel, action sports, travel, entertainment, footwear and more are expected at GELF.


Thanks to all our speakers!

Sign Up Now
  • Keynote Fireside: Global Ecommerce Evolution. Where We've Been. Where We're Heading. How to Get There.
  • Executive Leaders Keynote Panel: Branded Manufacturers Balance Global B2B Distribution and Direct-to-Consumer Ecommerce
  • Technology/Operations Showcase: Localizing the Digital Experience
  • Showcase: Connecting with Global Online Shoppers
  • Powering International Growth via International Marketplaces and D2C Models
  • Global Site Builders Tell All
  • Reaching the Chinese Consumer
  • Break-outs and Mentoring Sessions: Expert Guidance/Insights
8:00 - 9:00 am
Breakfast and Networking
9:00 - 9:30 am
Welcome and Opening Remarks

Key lessons learned from Feb’s GELF NYC. The latest industry developments. Day’s Overview

9:30 - 10:05 am
Keynote: Global Ecommerce Evolution. Where We've Been. Where We're Heading. How to Get There

John Perasco, AVP – eCommerce at Urban Decay Cosmetics and Thoryn Stephens, Chief Digital Officerof American Apparel, will reflect on lessons learned in recent years and how data-driven “tipping points” have helped their organization prioritize market entry and growth strategies in South Korea, Japan and China and other key global markets. Global ecommerce leader Angela Kapp moderates and contributes her expertise on international growth.

10:05 - 10:45 am
Executive Leaders Keynote Panel

Chris Shimojima will speak about building Nike’s global ecommerce business and lead a panel conversation where several execs including Finlay Robb (formerly Fender, Disney and Lego), Harvey Bierman (VP eCommerce Technology & Operations at Crocs) and Crist Costa, Director of Ecommerce at Patagonia discuss their own lessons learned in building a global ecommerce business from a branded manufacturer’s perspective.

10:45 - 11:15 am
Morning Networking Break

Audience networking with sponsors and speakers

11:15 - 11:50 am
Localizing the Digital Experience: An Operations Perspective

Zach Chang, who is a lead for Levi’s international omnichannel joins Alex Golshan (BCBGAmerican Apparel) and Sajid Mohamedy, Sr. Director at Nisum, on our operations panel. Zach will dive into how Levi’s looks at omnichannel operations (stores, mobile, social) from a global perspective and Alex will elaborate on how organizational dynamics, localization of operations and back-end systems like order management systems are facilitating agile international expansion. Jim Okamura, GELF co-founder, moderates.

11:50 - 12:30 pm
Building Social Connections with International Shoppers

Nic Marlin, head of marketing at Loot Crate will join our marketing panel to discuss how Loot Crate is working with Facebook to use social media to acquire and engage customers. Joining him will be Bruce Bommarito, VP of International Marketing for Caesars Entertainment Group, who will discuss how his firm is using WeChat  to connect with the next generation of digital savvy global shoppers in China. Jennifer Wang, Co-Founder & CMO of Dealmoon, explains how influencer sites are playing a key role in international marketing. Kent Allen, GELF co-founder, moderates.

12:30 - 1:45 pm
Lunch and Networking

Our audience dives deeper into the morning’s topics while also networking with industry colleagues, sponsors and speakers

1:45 - 2:15 pm
Powering International Growth via International Marketplaces and D2C Models

Brands and leading ecommerce companies are pursuing a growing range of international marketplaces and D2C channels as strategic International market growth options.  New GELF research on the state of cross-border Ecommerce sets the stage for a panel discussion about how evolving fulfillment options are improving the global online shopping experience and connecting international shoppers with dropshippers and other distributed global suppliers. The panel includes: Anthony Khedaywi, CEO (Indestructible Dog), Alex Golshan (American Apparel, BCBG) and Jaggi Ayyangar, CEO of Yakit. Kent Allen, GELF co-founder, moderates.

2:15 - 2:45 pm
Global Site Builders Tell All

POVs from system integrators/commerce agencies and retailers/brands that are building international sites and managing content and commerce on a growing range of platforms.

We explore different challenges and responses as retailers and brands strive to better manage brand consistency in fast-growing global markets. Our panelists provide insights and lessons learned about how work flows and processes differ as they localize brand messages and balance the centralization and localization of content assets. We explore best practices that convert under-performing content into localized ecommerce sales and analyze supporting benchmarks. The panel includes Eric Tam, VP, Global Digital Experience and Commerce, Benefit Cosmetics (former), Jeffrey Steinhardt, Director of Retail & Marketing, Mezlan Shoes/Bacco Bucci, Gerard Szatvanyi, President and CEO, OSF Commerce,and Brian Beck, SVP, Ecommerce & Omni-Channel Strategy at Guidance



2:45- 3:15 pm
Reaching the Chinese Consumer

The world’s largest day of eCommerce is China’s Singles Day.  It’s difficult to be a global leader in eCommerce without a China presence.  This fast moving presentation will give an overview of the China opportunity and how to engage their 1 billion+ connected consumers.

Speaker: George Gallate; CMO, Merkle

3:15 - 3:45 pm

Audience networking with sponsors and speakers


3:45 - 4:30 pm
Breakout and Mentoring Sessions: Expert Guidance

Small groups will huddle with retail executives and international experts to share their experiences and tackle pressing issues facing their organizations. “What global e-commerce problem do you want to solve at the event?” Leaders are speakers, sponsors, experts and other volunteers


4:30 - 5:30 pm
Closing Reception - Cocktails and Networking

Cocktails, hors d’oevres and audience networking with sponsors and speakers

Thanks to All of the GELF LA Speakers!

Interested in speaking at a future GELF? We are always interested in hearing from retail ecommerce executives overcoming challenges as they expand globally

Thoryn Stephens

Chief Digital Officer, American Apparel

Crist Costa

Director of Ecommerce, Patagonia

Eric Tam

VP, Global Digital Experience and Commerce, Benefit Cosmetics

Angela Kapp

Global Advisor & Investor

Nic Marlin

Int’l Marketing & Bus Dev, Loot Crate

Alex Golshan

Executive Consultant w/Top Global Fashion/Apparel Brands

Jeffrey Steinhardt

Director of Retail & Marketing Pacific Shoe Corporation DBA Mezlan

Jennifer Wang

Co-Founder & CMO at Dealmoon.com

Zack Chang

Sr. Analyst Omnichannel Operations, Levi Strauss & Co.

Chris L. Shimojima

Co-Founder & Chief Growth Officer The Pocket Suite, LLC

Harvy Bierman

‎VP eCommerce Technology & Operations, Crocs

George Gallate

CMO, Merkle

Bruce Bommarito

VP International Marketing, Caesars Entertainment

Brian Beck

SVP OF Ecommerce & Omni-Channe Strategy, Guidance

Sajid Mohamedy

Sr. Director at Nisum

Jaggi Ayyangar

CEO of Yakit

Gerard Szatvanyi

President and CEO, OSF Commerce

Anthony Khedaywi

CEO of IndestructibleDog.com


The Olympic Collection Conference Center 11301 Olympic Blvd #204 Los Angeles, CA 90064

The Olympic Collection is centrally located in the heart of West Los Angeles and is easy to reach from all points in Southern California.

View the Map