Strategy + PlanningRead All

  • Scaling on Tmall and Beyond: How Online Retailers and Brands Are Winning in China

    Global ecommerce leaders are winning in China by revisiting their early “hands-off” strategies in favor of a more direct approach that includes a growing number of key players. Instead of just prioritizing growing sales, winners are stepping back...

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  • Cross-Border Panel Highlights Ecommerce Community’s Rocking Spring

    Now that a busy spring commerce conference season has come to an end, it is time to take stock of the lessons learned at some of the top stops for the Ecommerce community; gatherings which included GELF NYC ’17, Shoptalk, PB’s (R)Evolut...

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  • SaaS Commerce Platforms Driving Retail’s Global Transformation

    It’s that magical time of year when the newest Gartner quadrant reminds us that digital commerce is the tip of the spear as the transformation of retail accelerates. What’s different about the Magic Quadrant this year? Some new players are in th...

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  • A Simple Tool For Estimating Global E-Commerce Demand

    An experienced global e-commerce executive from the Global E-Commerce Leaders Forum (GELF) community generously shared a list of zip codes that represent online orders being shipped to international destinations by freight forwarders and distributors...

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  • APAC: One Region. Many Different Worlds

    If you think one strategy for ecommerce expansion into APAC will be successful, get ready to learn some tough lessons. Larry Luk, head of e-commerce for Calvin Klein’s Asia Pacific region joined GELF’s long-time friend Marcelo Wesseler on s...

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  • Featured Region

  • Perry Ellis’ LATAM E-Commerce Journey

    At the Global E-Commerce Leaders Forum (GELF) in February 2016, GELF friend Jose Nino, VP of E-Commerce at Perry Ellis, de...

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  • Leaders


    A clear and sober view of retail’s transformation at PB’s (R)Evolution

    Transformation has been a recurring topic this spring among speakers at retail technology conferences. It is not uncommon to hear transformation out of one side of their mouth and disruption out of the other. Pitney Bowes’ CEO Marc Lautenbach offered one of the better perspectives on transformation in late April at his company’s inaugural (R)Ev...

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    Community NewsRead All

  • A Bio-logical Take of the Future of Cross-Border Trade

    As we start preparing for The Sept 7th GELF NYC ’17, we’re following up on some areas of interest expressed by the audience on Feb 9th at GELF NYC ’17. One topic many in the audience asked us to add to the late summer GELF ’17...

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  • Glocalization Rising as Globalization Fades to Black

    GELF sees smart market localization driving the growth of global ecommerce. The deep thinkers at Boston Consulting Group seem to agree – and point to the birth of a radical new phase of globalization as proof; one that re-balances geopolitics...

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  • Walled Gardens Work Both Ways

    Interesting New York Times article on challenges Chinese eCommerce and digital brands face as they try to push into markets outside of China. So far, successes (and failures) seem to suggest that China digital firms face a choice: either focus on the...

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  • Function Junction

  • GELF LA ’16: International Shipping Powering Cross-Border Growth

    Recent GELF research unveiled at GELF LA ’16 confirms that international shipping remains the top cross-border eco...

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