We’re Back! On September 7th, the Global eCommerce Leaders Forum (GELF) community reconvenes in New York City for our 7th Forum. Building on the momentum from our February GELF NYC ’17, we’re excited to announce that GELF NYC will now be a post-Labor Day gathering. Every September GELF NYC will bring together leaders from online retailers and global brands selling direct-to-consumer in markets around the globe. And yes, GELF LA will move to February in 2018!
This September 7th, international ecommerce experts will share insights and best practices as the fast-growing GELF community networks throughout the day. Join us at Convene NYC Midtown – West 117 W 46th Street – as we explore how digital retail innovation is disrupting the world of commerce.
Interested in being a sponsor? Please contact firstname.lastname@example.org.
GELF speakers will deliver a mix of global ecommerce strategy and tactical cross-border To Dos. Spend the day discussing proven and emerging international ecommerce market entry and growth models, learning how localized marketing programs drive customer acquisition and engagement and how to optimize key operational aspects of your global commerce plan.
Together we’ll explore:
Breakout sessions and hands-on workshops will follow our morning and afternoon keynotes and showcases. Our program offers ecommerce professionals strategic insights and deep dives into how experts are tackling their top cross-border challenges and how leaders are making the case for investing in global retail growth.
Before our late afternoon networking reception, we will wrap up with our popular roundtables and mentoring sessions.
Bring your experiences and questions. Leave with insights and answers.
Are you interested in speaking at our Sept 7th GELF NYC '17? If you are an experienced executive from an online retailer or brand, please email Kent, Jim and Scott at email@example.com
Our keynote examines how digital commerce platforms are accelerating the global transformation of retail. Learn how disruptors are investing in the next wave of digital innovation to connect with global shoppers that are increasingly purchasing across borders via a blend of devices and channels.
Our executive panel will analyze and discuss findings and conclusions from GELF’s in-depth research on China. We look beyond the sometimes over-hyped China Ecommerce opportunity to explore why leaders are revisiting first generation operating models in China – and how they exploring new ways to reach Chinese consumers.
Our panelists explore how their organizations are balancing opportunities to grow sales with the need to control the brand promise. Learn how these executives are grappling with org design and staffing challenges as they ramp up operations in China.
Gain insights into how leading retailers and brands are navigating the partner and platform ecosystem in China.
Our panel of international executives provide insights into how leaders are improving the international and cross-border shopping experience via localization of commerce, operational and other customer touchpoints.
Panelists explore how they are connecting with international shoppers onsite via global storytelling, localized dynamic content and tailored messaging across all shopping devices.
We examine how retailers and brands are improving operational aspects of cross-border ecommerce and in-country retail sales to make the digital shopping experience more engaging.
Our breakout session takes a deeper dive into how and why leading organizations are exploring new options to transact globally across ecommerce, mobile, in-store and other distributed commerce touchpoints.
Explore who they are partnering with to capture and fulfill orders across their expanding network of global operations.
Learn how global retail brands are using the latest international ecommerce platforms, emerging technologies and established best practices to grow their international B-to-B and B-to-C sales.
GELF’s international marketing track opens by exploring the opportunities and challenges related to connecting cross-border with members of the rising global middle class, especially those in China.
Expert panelists in international search, social, performance/affiliate, retargeting and/or email marketing weigh in on international customer acquisition best practices. Learn how to plan and execute the right media mix and marketing campaigns to reach international shoppers.
Picking up on themes from our Global Customer Experience Showcase, we explore how retailers and brands are leveraging product content and other merchandising innovations to capture the attention of cross-border shoppers while localizing the touch and feel of their digital operations.
Relatively new to cross-border and international ecommerce? This session is for you!
Panelists advise firms that are somewhat new to international ecommerce about how to make the case for global expansion.
Leaders from brands and retailers of different sizes and states of maturity share insights about the dynamics driving their international growth initiatives and the models they are exploring as they prep to go global – or prepare to ramp up existing international programs.
Retail isn’t dying; instead it is rapidly transforming as the age of global disruption accelerates. More and more consumer brands and manufacturers are ramping up plans to sell direct-to-consumer in markets around the world.
Some are working together with existing retail distribution partners on ecommerce innovations while others are going direct and/or working with a new generation of retail entrepreneur. Learn more about the future of digital retail from our cross-border panel of global-natives.
GELF originated as a community of US ecommerce leaders interested in growing their outbound, cross-border sales. Today global cross-border ecommerce is one of the fastest growing sales opportunities for brand and retailers all over the world.
Our panel of ecommerce execs based inside and outside the US presents a diverse, global perspective on why and how their companies are investing in cross-border and landed operations in fast-growing countries including the US.
Learn why the best defense of your US market share may be a strong offense in top global markets.
The GELF community has a strong and growing interest in LATAM ecommerce, especially in large markets like our neighbor Mexico. Our panel will explore the ecommerce opportunities south of the border and why now may be the time to innovate in Mexico.
We will also examine whether (and/or when) fast-growing LATAM markets like Peru and Argentina offer ecommerce opportunities – and whether large global powers like China are surging ahead of the US when it comes to tapping into digital growth opportunities in LATAM.
What’s next when it comes to fueling the next stage of cross-border sales growth?
We explore how global retail brands are embracing digital transformation as the international customer journey crosses borders and blends physical and digital touchpoints. We dive into why brands are growing more comfortable selling on international marketplaces and how new digital retail partners are changing the global retail game.
Panelists provide an SMB perspective as they discuss what’s new and what’s next as they pursue international growth.
How are SMBs balancing international shipping, marketplaces and even landed investments in fast-growing global markets?
Learn how smaller brands are innovating to improve the cross-border customer experience.
Engaging the cross-border online shopper takes more than alluring imagery and localized messaging. Our panel discusses how operational elements like fraud prevention, currency localization, and other transactional and payment-related topics boost conversion.
The post-order experience matters too! Our panel explores how leaders are innovating when it comes to social service, managing returns and helping evangelists accelerate the next online sales cycle
We also discuss best practices for using transactional shopping data and insights to better understand shopping behaviors around the world – and to connect with the next generation of online shoppers.
If you are an experienced executive from an online retailer or brand and are interested in speaking at our Sept 7th GELF NYC '17, please email Kent, Jim and Scott at firstname.lastname@example.org
VP, Global, Overstock.com
Sr. Dir, Global Ecommerce & CRM, Benefit Cosmetics
VP, International, REVOLVE
Senior Manager, Global Ecommerce, HARMAN International
VP, Ecommerce, Kids II
Sr. Product Manager, Avalara
CMO, InstaNatural, LLC
Director, Global Business Development, Lion Brand Yarn Co.
Operating Partner, Castanea Partners
SVP, Digital Strategy/Chief Merchant, Astound Commerce
Global E-Commerce Senior Manager, New Balance
Director of Marketing, Jewelry.com
Partner, Buy Box Experts
Co-Founder, Global E-Commerce Leaders Forum
Co-Founder, Global E-Commerce Leaders Forum