We’re Back! On September 7th, the Global eCommerce Leaders Forum (GELF) community reconvenes in New York City for our 7th Forum. Building on the momentum from our February GELF NYC ’17, we’re excited to announce that GELF NYC will now be a post-Labor Day gathering. Every September GELF NYC will bring together leaders from online retailers and global brands selling direct-to-consumer in markets around the globe. And yes, GELF LA will move to February in 2018!
This September 7th, international ecommerce experts will share insights and best practices as the fast-growing GELF community networks throughout the day. Join us at Convene NYC Midtown – West 117 W 46th Street – as we explore how digital retail innovation is disrupting the world of commerce.
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GELF speakers will deliver a mix of global ecommerce strategy and tactical cross-border To Dos. Spend the day discussing proven and emerging international ecommerce market entry and growth models, learning how localized marketing programs drive customer acquisition and engagement and how to optimize key operational aspects of your global commerce plan.
Together we’ll explore:
Breakout sessions and hands-on workshops will follow our morning and afternoon keynotes and showcases. Our program offers ecommerce professionals strategic insights and deep dives into how experts are tackling their top cross-border challenges and how leaders are making the case for investing in global retail growth.
Before our late afternoon networking reception, we will wrap up with our popular roundtables and mentoring sessions.
Bring your experiences and questions. Leave with insights and answers.
Are you interested in speaking at our Sept 7th GELF NYC '17? If you are an experienced executive from an online retailer or brand, please email Kent, Jim and Scott at firstname.lastname@example.org
Our Sept 7th GELF NYC ’17 opens with two international ecommerce leaders reflecting on how digital commerce is accelerating the global transformation of retail. As shoppers increasingly purchase across borders via multiple devices, ecommerce pureplays, omnichannel retailers and manufacturers selling direct-to-consumer are re-invigorating their cross-border and international strategies.
Our speakers explore their organizations’ “flight paths” as they evolve from cross-border to international to global organizations. They discuss how their organizations deal with challenges and opportunities that include limited resources, a dependence on international partners and friction between sales growth objectives and brand guidelines.
Then we segue into a conversation about how these executives are leading their organizations’ push to grow their China ecommerce business.
Our executive panel will analyze and discuss findings and conclusions from GELF’s in-depth research on China. We look beyond the sometimes over-hyped China Ecommerce opportunity to explore why leaders are revisiting first generation operating models in China – and how they exploring new ways to reach Chinese consumers.
Our panelists explore how their organizations are balancing opportunities to grow sales with the need to control the brand promise. Learn how these executives are grappling with org design and staffing challenges as they ramp up operations in China.
Gain insights into how leading retailers and brands are navigating the partner and platform ecosystem in China.
Ali and Nate are joined on stage by:
Our panel of international executives provide research findings and insights into how leaders are improving international and cross-border shopping experiences.
They discuss how brands and retailers are localizing merchandising features/functionality on ecommerce sites and honing content and social sites to craft stories and lifestyle messaging that engages different types of shoppers around the world.
We also examine how retailers and brands are improving operational aspects of cross-border ecommerce to make the digital shopping experience more convenient and personalized.
Our breakout session takes a deeper dive into how and why both multi-portfolio brands like Choice Brands and creative start-ups with explosive growth like Sprayground are taking advantage of new cross-border opportunities to engage with and transact globally across ecommerce, mobile, in-store and other distributed commerce touchpoints.
Curious about how the world’s leading retail brands are effectively localizing their offering and establishing best practices to grow their international B-to-C sales?
Learn how to optimize the cross border shopping experience on your site and grow international sales in a fast and seamless way via success stories featuring up and coming global retail brands.
GELF’s international marketing track opens with our presenters discussing how to acquire international customers – both those that brands already know (via retail partners) and those that are new to the brand.
Learn how to plan and execute the right media mix and marketing campaigns to reach international shoppers. Gain insights on putting together business plans and ROI targets for international customer acquisition – and successfully pitching them to your executive team.
Picking up on themes from our Global Customer Experience Showcase, we explore how retailers and brands are taking a digital-first approach to overcoming a growing set of international merchandising challenges.
Learn more about how both retailers and manufacturers/brands that have traditionally sold via global distribution partners are localizing and otherwise optimizing product content to engage cross-border and international shoppers.
Relatively new to cross-border and international ecommerce? This session is for you!
Panelists advise firms that are somewhat new to international ecommerce about how to make the case for global expansion.
Leaders from brands and retailers of different sizes and states of maturity share insights about the dynamics driving their international growth initiatives and the models they are exploring as they prep to go global – or prepare to ramp up existing international programs.
Curious about the Chinese consumer shopping journey – and how to connect with these brand-savvy shoppers?
In this session, you’ll learn about how to initiate and scale your digital media efforts in China and overcome many obstacles within the region. You’ll learn about the nuances to the Chinese market and be inspired by the story of how Merkle and Arrow partnered to create B-to-B and B-to-C programs that have caught the attention of the C suite.
What can US retailers and brands learn from the Chinese online shopper? Lilia Wu from ShopShops will showcase how retail stores are playing an innovative role in interactive shopping strategies.
Our panelists will discuss their experiences with how live streaming helps cross-border shoppers learn about their products, brand stories – and the people behind the stories.
Our panelists have lead one of the world’s top global brands, Calvin Klein, into new international markets. Calvin Klein has found that being “on brand in the customers’ eyes” takes a tremendous amount of planning and coordination with internal teams, country teams and go-to-market partners.
Calvin Klein works closely on ecommerce initiatives with existing retail partners while also launching its own direct-to-consumer international ecommerce sites that are localized to consumers preferences in both mature and emerging markets.
We open the session by exploring Calvin Klein’s push into Canada; where Calvin Klein sells through wholesale and retail partners as well as via its own storefronts. Our panelists will speak to the planning process and how internal organizational dynamics and external partner relationships helped define the brand’s path towards success.
Join us as our panelists speak to
The GELF community has a strong and growing interest in LATAM ecommerce, ranging from large markets like Mexico and Brazil to up-and-coming markets like Argentina, Colombia and Chile. Our panel will explore how ecommerce opportunities south of the border are starting to open and how LATAM free traders are leading the way.
We will also examine whether large global powers like China are surging ahead of the US when it comes to tapping into digital growth opportunities in LATAM.
What’s next when it comes to fueling the next stage of cross-border sales growth?
We explore how global retail brands are embracing digital transformation as the international customer journey crosses borders and blends physical and digital touchpoints. We dive into why brands are growing more comfortable selling on international marketplaces and how new digital retail partners are changing the global retail game.
Retail isn’t dying; instead it is rapidly transforming as the age of global disruption accelerates. This panel continues the conversation about how more large and mid size consumer brands and manufacturers are ramping up plans to sell direct-to-consumer in markets around the world.
Some are working together with existing retail distribution partners on ecommerce innovations while others are going direct and/or working with a new generation of retail entrepreneur. Learn more about the future of digital retail from our cross-border panel of global-natives.
Effectively engaging cross-border and international online shoppers starts by understanding how customer journeys differ from one another – whether they’re crossing borders, devices or other shopping touchpoints.
Our panel discusses how the data underlying global customer journeys can help retailers and brands improve the cross-border and international shopping journey. We open by exploring Worldpay’s Global Payments Report from Q1 2017 and how the rise of local and global alternative payments methods are 1) providing leaders with key insights in consumer preferences around the world – and 2) helping build trust among consumers seeking more authentic online shopping experiences.
Our panel will then study how several international brands are addressing weaknesses in UI designs to even out customer journeys that weave across ecommerce and mobile sites and in the store.
The post-order experience matters too! Our panel concludes by examining how leaders are innovating when it comes to managing delivery and international returns.
If you are an experienced executive from an online retailer or brand and are interested in speaking at our Sept 7th GELF NYC '17, please email Kent, Jim and Scott at email@example.com
VP, Global, Overstock.com
Sr. Dir, Global Ecommerce & CRM, Benefit Cosmetics
VP, International, REVOLVE
Senior Manager, Global Ecommerce, HARMAN International
President, The Natori Company
Senior Manager, International eCommerce, American Eagle Outfitters
Global E-Commerce Senior Manager, New Balance
Sr Manager of Operations - Ecommerce, Calvin Klein
Founder & CEO, SHOPSHOPS
CIO, Choice Brands Group
Founder, Retail Resources
VP of International Corporate Affairs, JD.com
North America Business Consultant, JD.com
Editor-in-Chief/Content Director, TotalRetail
VP, Ecommerce, Kids II
Analyst, Forrester Research
CMO, InstaNatural, LLC
Senior Marketing Manager, Data & Analytics, Performance Marketing, Arrow Electronics
Managing Director, ZigZag Global
Director of Marketing, Jewelry.com
SVP, Digital Strategy/Chief Merchant, Astound Commerce
Director, Global Business Development, Lion Brand Yarn Co.
Sr Business Dev Manager, WorldPay Americas
Director, SME Partnerships & Bus Dev, N. America, Payoneer
Co-founder, CEO, Global-e
Partner, Buy Box Experts
Commercial Director, Translate Media
Business Development Manager, Avalara
VP Sales, USA, Search Laboratory
Co-Founder, Global E-Commerce Leaders Forum
Co-Founder, Global E-Commerce Leaders Forum