Although the buzz about international marketplace strategies continues to build, cross-border ecommerce and localized country sites are proven international ecommerce growth models.
This breakout session explores when, where and why ecommerce leaders invest in cross-border ecommerce and localized in-country sites with regional operations. Sometimes the choice of models is obvious; other times the decision is not so clear cut. Some leaders consider hybrid approaches.
Our panel explores how brands facing these decisions balance the key consideration factors required to optimize international sales.
GELF’s panel compares how the key drivers of growth can differ between organizations – and how decisions about the size of the prize, desired customer experiences, inventory staging, merchandise assortments, customer data constraints and the post-order experience all influence strategies and priorities.