It’s Showtime! On February 7th, the Global eCommerce Leaders Forum (GELF) community rolls out the red carpet in Los Angeles for our 8th Forum. Building on the momentum from our Sept 7th GELF NYC ’17 and GELF LA@Shop.org on Sept 25th, we’re excited to return to Los Angeles for our first February GELF LA gathering!
February is awards season in Los Angeles! GELF LA will bring together leaders from innovative online retailers as well as global manufacturers and brands selling direct-to-consumer in markets around the globe. GELF will showcase the best and brightest international ecommerce experts who will present creative insights and best-in-class practices.
Get a jump on 2018 online sales by joining in the fun as the fast-growing GELF community learns, shares and networks throughout the day.
And yes, we’re moving! GELF will be announcing the new home for GELF LA in the weeks ahead so stay tuned!
Start making your plans now to join us as we explore how cross-border and international digital commerce innovation is disrupting the world of retail.
As always, GELF speakers will deliver an engaging mix of global ecommerce strategy and tactical cross-border To Dos. Spend the day discussing innovation, international ecommerce market entry and global growth models both in proven markets and fast-growing emerging markets around the world.
Learn how localized marketing programs drive customer acquisition and engagement and how to optimize key operational aspects of your global commerce plan to boost international conversion.
Together we’ll explore:
GELF combines breakout sessions and deep-dive workshops with our morning & afternoon keynotes and showcases. Our program offers retail professionals strategic insights and actionable take-aways about how ecommerce leaders are tackling their top cross-border challenges and how they are making the case for investing in global retail growth.
Networking starts during breakfast, extends into lunch and wraps up during our late afternoon reception that follows our popular roundtables and mentoring sessions.
Bring your experiences and questions. Leave with insights and answers.
Are you interested in speaking at GELF LA 2018? If you are an experienced executive from an online retailer or brand selling direct, please email Kent, Jim and Scott at email@example.com
The GELF producers welcome our West Coast audience and thank our sponsors!
We will explore how key global ecommerce trends frame the day’s program, recap our GELF China research and look back on the 2017 holiday season with a global perspective.
GELF LA 2018 opens with two international ecommerce leaders reflecting on how digital commerce is accelerating the global transformation of retail.
As shoppers increasingly purchase across borders via multiple devices, ecommerce pureplays, omnichannel retailers and manufacturers selling direct-to-consumer are re-invigorating their cross-border and international strategies.
Our executive panel will analyze and discuss the top issues and market dynamics impacting the growth of global ecommerce sales.
Our panel of international executives provide their respective POV into how leaders are improving international and cross-border shopping experiences.
We discuss how brands and retailers are localizing ecommerce sites and honing content and social sites so that they resonate with different shoppers around the world.
We also examine how retailers and brands are improving operational aspects of cross-border ecommerce to make the digital shopping experience more convenient and personalized.
Our global technology breakout session takes a deeper dive into how technology advancements across ecommerce, mobile, in-store and other distributed commerce touchpoints are boosting conversion across and within borders.
Continue the global tech deep dive during the second half of the morning breakout.
GELF’s international marketing track opens with our presenters discussing how to acquire international customers – both those that brands already know (via retail partners) and those that are new to the brand.
Learn how to plan and execute the right media mix and marketing campaigns to reach international shoppers. Gain insights on putting together business plans and ROI targets for international customer acquisition – and successfully pitching them to your executive team.
Picking up on themes from our Global Customer Experience Showcase, we explore how retailers and brands are taking a digital-first approach to overcoming a growing set of international marketing and merchandising challenges.
Relatively new to cross-border and international ecommerce? This session is for you!
Panelists advise firms that are somewhat new to international ecommerce about how to make the case for global expansion.
Leaders from brands and retailers of different sizes and states of maturity share insights about the dynamics driving their international growth initiatives and the models they are exploring as they prep to go global – or prepare to ramp up existing international programs.
Curious about how consumer shopping journeys differ – and how to connect with brand-savvy shoppers in different markets around the world?
Learn about how to initiate and scale your digital media efforts and overcome obstacles as you connect with the rising global middle class.
What can US retailers and brands learn from young and innovative online shoppers outside their home markets? Stop by to learn more!
This year GELF’s afternoon keynote presentation will welcome back one of GELF’s all-time favorites! Stay tuned for a stroll down GELF’s own walk of fame!
Techcrunch may have put it best: The battle for supremacy in India’s e-commerce space looks set to become a slug out between two gigantic global players: Amazon and Alibaba.
Perhaps this is so. Perhaps others will have a say in the future of the fastest-growing ecommerce market in the world. Come find out what the leaders have to say!
When it comes to fueling the next stage of cross-border sales growth, international marketplaces continue to rein supreme.
Come explore how global retail brands are growing more comfortable selling on international marketplaces and how new digital retail partners are changing the global retail game.
Retail isn’t dying; instead it is rapidly transforming as the age of global disruption accelerates. This panel continues the conversation about how more large and mid size consumer brands and manufacturers are ramping up plans to sell direct-to-consumer in markets around the world.
Effectively engaging cross-border and international online shoppers starts by understanding how customer journeys differ from one another – whether they’re crossing borders, devices or other shopping touchpoints.
Our panel discusses how the data underlying global customer journeys can help retailers and brands improve the cross-border and international shopping journey.
If you are an experienced executive from an online retailer or brand and are interested in speaking at GELF LA 2018, please email Kent, Jim and Scott at firstname.lastname@example.org
VP, International, REVOLVE
Director of Marketing, Jewelry.com
Co-Founder, Global E-Commerce Leaders Forum
Co-Founder, Global E-Commerce Leaders Forum