100% Cross-Border and International Ecommerce

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It’s Showtime! On February 7th, the Global eCommerce Leaders Forum (GELF) community rolls out the red carpet in Los Angeles for our 8th Forum. Building on the momentum from our Sept 7th GELF NYC ’17 and GELF LA@Shop.org on Sept 25th, we’re excited to return to Los Angeles for our first February GELF LA gathering!

February is awards season in Los Angeles! GELF LA will bring together leaders from innovative online retailers as well as global manufacturers and brands selling direct-to-consumer in markets around the globe. GELF will showcase the best and brightest international ecommerce experts who will present creative insights and best-in-class practices.

Get a jump on 2018 online sales by joining in the fun as the fast-growing GELF community learns, shares and networks throughout the day.

And yes, we’re moving! GELF will be announcing the new home for GELF LA in the weeks ahead so stay tuned!

Start making your plans now to join us as we explore how cross-border and international digital commerce innovation is disrupting the world of retail.

Interested in speaking? Or sponsoring GELF? If so please contact speak@globalecommerce.co or sponsor@globalecommerce.co

As always, GELF speakers will deliver an engaging mix of global ecommerce strategy and tactical cross-border To Dos. Spend the day discussing innovation, international ecommerce market entry and global growth models both in proven markets and fast-growing emerging markets around the world.

Learn how localized marketing programs drive customer acquisition and engagement and how to optimize key operational aspects of your global commerce plan to boost international conversion.

Together we’ll explore:

  • China Ecommerce Growth. Building on GELF’s September 2017 release of its first in-depth study of China E-Commerce research (please complete our benchmark survey here), learn how global ecommerce leaders are catching the next wave of digital innovation in China.
  • Prioritizing Market Entry. Whether it’s hot markets like China, emerging mega-opportunities like India or maturing markets in Europe and the Americas, learn how global ecommerce leaders capture demand signals from on-the-ground and in-the-cloud data sources to prioritize market entry and customize growth strategies.
  • Branded Manufacturers Go Global. Direct-to-consumer brands of all shapes and sizes are coming to GELF to learn how to balance traditional B2B retail distribution with emerging direct-to-consumer ecommerce opportunities around the world.
  • International Marketplaces. Amazon sets the pace globally and the smart leaders closely follow.  But Amazon isn’t the only game in town.  Global brands, merchants and marketplace sellers increasingly see international marketplaces as the hub of global distribution and the place to be to connect with the next generation of online shoppers.
  • Social media and influencer sites are proven ways to acquire and engage consumers around the world. Our GELF September Forums looked at how influencers are driving ecommerce sales in China. In LA, we’ll learn how marketers are working with cross-border innovators in all markets to connect not just with global millennials but the entire rising global middle class.
  • Omnichannel Fulfillment on a Global Scale. Cross-border is not just about US outbound international shipping anymore. Instead retailers, brands and digital entrepreneurs are using dropshipping and hybrid fulfillment operations to service their global consumers. In LA, we will explore how brands and retailers are also using stores and other physical points of presence to offer new international delivery and customer service options.
  • Localized Customer Experiences. The more global we go, the more local we must become. Learn how localization, personalization and AI are helping leading global brands improve the cross-border shopping experience and engage international shoppers.
  • Evolving Cross-Border Platforms. Looking for a one-stop spot to shop for a cross-border ecommerce solution partner? There is a booming international ecosystem of cloud commerce solutions, commerce agencies and best-of-breed software providers boldly leading global ecommerce brands, experienced omnichannel retailers and start-up commerce ventures into new markets. Meet them at GELF LA in February!

GELF combines breakout sessions and deep-dive workshops with our morning & afternoon keynotes and showcases. Our program offers retail professionals strategic insights and actionable take-aways about how ecommerce leaders are tackling their top cross-border challenges and how they are making the case for investing in global retail growth.

Networking starts during breakfast, extends into lunch and wraps up during our late afternoon reception that follows our popular roundtables and mentoring sessions.

Bring your experiences and questions. Leave with insights and answers.

Look Who's Coming to GELF LA 2018

Approximately 250 global e-commerce professionals are expected at GELF LA 2018. Below is a sample of the brands and retailers that registered for GELF in 2017.

  • theory
  • underarmour
  • michael_kors
  • Canada_goose_logo
  • adidas-trefoil-logo
  • amazon-com-logo
  • tory-burch-logo
  • 1000px-Macys.svg
  • VF
  • L_Occitane_en_Provence_logo_yellow
  • Kipling logo
  • uncommongoods
  • weightwathers
  • Lion Brand
  • 2015_Capital_One_Logo
  • Tumi-Company-Logo
  • poppin-logo
  • samsung-logo-191-1
  • logo.2
  • MJ_Logo_Updated
  • Luxottica_logo_logotype
  • 800px-L'Oréal_logo
  • lesportsac-logo
  • irogood
  • gore-tex
  • David_Yurman_Logo
  • chilewich_logo
  • calvin_klein_logo_original_2
  • 800px-Barneys_New_York_Logo
  • 1stdibs-logo-black
  • Wahl Consumer
  • victoria-s-secret-logo-FD70FE54D1-seeklogo.com
  • Verabradley_logo16
  • tiffany
  • overstock-logo
  • Playtex-logo
  • soludos-logo-aqua
  • New_Balance_logo
  • mondelez_logo_detail
  • MMLF-Logotype
  • LVMH_logo_white_blue_background
  • Kidbox-Logo-FINAL-270x90
  • freshdirect
  • Falabella
  • Diesel
  • Coty_logo
  • Benefit_sf_logo
  • bed-bath-beyond_logo
  • baby_einstein_logo
  • ashford_com
  • american_eagle_outfitters_logo_4121
  • Cole Haan Logo. (PRNewsFoto/Cole Haan)
  • newell-brands-mark-2c
  • 2000px-Verizon-Wireless-Logo
  • frette
  • Casper_Logo
  • 2000px-Oakley_logo
  • tommy-hilfiger-logo-16E3D337EF-seeklogo.com


Are you interested in speaking at GELF LA 2018? If you are an experienced executive from an online retailer or brand selling direct, please email Kent, Jim and Scott at speak@globalecommerce.co

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  • Welcome and Opening Remarks
  • Keynote Fireside: Global Ecommerce Evolution
  • Executive Leaders Keynote Panel
  • Global Customer Experience Showcase
  • Morning Break
  • Morning Breakout Sessions and Workshops
  • Lunch
  • Afternoon Innovation Showcase
  • Afternoon Keynote Panel
  • Country Showcase
  • Afternoon Break
  • Afternoon Breakout Sessions and Workshops
  • Roundtables and Mentoring Sessions: Expert Guidance/Insights
  • GELF Networking Reception
8 to 9AM
9 to 9:30AM
Welcome and Opening Remarks

The GELF producers welcome our West Coast audience and thank our sponsors!

We will explore how key global ecommerce trends frame the day’s program, recap our GELF China research and look back on the 2017 holiday season with a global perspective.


9:30 to 10AM
Keynote Fireside: Global Ecommerce Evolution: Where We've Been. Where We're Heading. How to Get There

GELF LA 2018 opens with two international ecommerce leaders reflecting on how digital commerce is accelerating the global transformation of retail.

As shoppers increasingly purchase across borders via multiple devices, ecommerce pureplays, omnichannel retailers and manufacturers selling direct-to-consumer are re-invigorating their cross-border and international strategies.


10 to 10:30AM
Executive Leaders Keynote Panel

Our executive panel will analyze and discuss the top issues and market dynamics impacting the growth of global ecommerce sales.

10:30 to 11AM
Global Customer Experience Showcase

Our panel of international executives provide their respective POV into how leaders are improving international and cross-border shopping experiences.

We discuss how brands and retailers are localizing ecommerce sites and honing content and social sites so that they resonate with different shoppers around the world.

We also examine how retailers and brands are improving operational aspects of cross-border ecommerce to make the digital shopping experience more convenient and personalized.

11 to 11:15AM
Morning Break
11:15 to 11:45AM
Global Ecommerce Technology Breakout Session

Our global technology breakout session takes a deeper dive into how technology advancements across ecommerce, mobile, in-store and other distributed commerce touchpoints are boosting conversion across and within borders.

11:45 to 12:15PM
Global Ecommerce Technology Workshop

Continue the global tech deep dive during the second half of the morning breakout.

11:15 to 11:45AM
International Marketing Breakout Session 1: International Customer Acquisition

GELF’s international marketing track opens with our presenters discussing how to acquire international customers – both those that brands already know (via retail partners) and those that are new to the brand.

Learn how to plan and execute the right media mix and marketing campaigns to reach international shoppers. Gain insights on putting together business plans and ROI targets for international customer acquisition – and successfully pitching them to your executive team.

11:45 to 12:15PM
International Marketing & Merchandising Strategy Workshop: Localizing Product Content for Global Audiences

Picking up on themes from our Global Customer Experience Showcase, we explore how retailers and brands are taking a digital-first approach to overcoming a growing set of international marketing and merchandising challenges.


11:15 to 11:45AM
Strategy Breakout Session: Global Expansion 101

Relatively new to cross-border and international ecommerce? This session is for you!

Panelists advise firms that are somewhat new to international ecommerce about how to make the case for global expansion.

Leaders from brands and retailers of different sizes and states of maturity share insights about the dynamics driving their international growth initiatives and the models they are exploring as they prep to go global – or prepare to ramp up existing international programs.

11:45 to 12:15PM
Digital Media Workshop

Curious about how consumer shopping journeys differ – and how to connect with brand-savvy shoppers in different markets around the world?

Learn about how to initiate and scale your digital media efforts and overcome obstacles as you connect with the rising global middle class.

12:15 to 1:45PM
Lunch and Networking
1:45 to 2PM
Afternoon Innovation Showcase

What can US retailers and brands learn from young and innovative online shoppers outside their home markets? Stop by to learn more!

2 to 2:30 PM
Afternoon Keynote Panel

This year GELF’s afternoon keynote presentation will welcome back one of GELF’s all-time favorites! Stay tuned for a stroll down GELF’s own walk of fame!

2:30 to 3PM
Regional/Country Showcase: India

Techcrunch may have put it best: The battle for supremacy in India’s e-commerce space looks set to become a slug out between two gigantic global players: Amazon and Alibaba. 

Perhaps this is so. Perhaps others will have a say in the future of the fastest-growing ecommerce market in the world. Come find out what the leaders have to say!

3 to 3:15 PM
Afternoon Break
3:15 to 3:45PM
Brand Innovation Breakout

When it comes to fueling the next stage of cross-border sales growth, international marketplaces continue to rein supreme.

Come explore how global retail brands are growing more comfortable selling on international marketplaces and how new digital retail partners are changing the global retail game.

3:45 to 4:15PM
Brand Innovation Workshop

Retail isn’t dying; instead it is rapidly transforming as the age of global disruption accelerates. This panel continues the conversation about how more large and mid size consumer brands and manufacturers are ramping up plans to sell direct-to-consumer in markets around the world.

3:15 to 4:15PM
Consumer Insights Breakout: Optimizing the International Customer Journey

Effectively engaging cross-border and international online shoppers starts by understanding how customer journeys differ from one another – whether they’re crossing borders, devices or other shopping touchpoints.

Our panel discusses how the data underlying global customer journeys can help retailers and brands improve the cross-border and international shopping journey.

4:15 to 4:45PM
Roundtables and Mentoring Sessions: Expert Guidance/Insights
4:45 to 5:30PM
GELF Networking Reception

GELF would like to thank the many global e-commerce leaders who have shared their expertise, insights and experience at GELF Forums in recent years. Stay tuned as we announce more speakers for GELF LA 2018 soon!

If you are an experienced executive from an online retailer or brand and are interested in speaking at GELF LA 2018, please email Kent, Jim and Scott at speak@globalecommerce.co

Kai Li

Kai Li

VP, International, REVOLVE

Screen Shot 2017-01-21 at 1.50.48 PM

Jon Azrielant

Director of Marketing, Jewelry.com

Kent Allen GELF Headshot

Kent Allen

Co-Founder, Global E-Commerce Leaders Forum


Jim Okamura

Co-Founder, Global E-Commerce Leaders Forum

Coming Soon! GELF's new Los Angeles Home!

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