It’s Showtime! On February 7th, the Global eCommerce Leaders Forum (GELF) community rolls out the red carpet in Los Angeles for our 8th Forum. Building on the momentum from our Sept 7th GELF NYC ’17 and GELF LA@Shop.org on Sept 25th, we’re excited to return to Los Angeles for our first February GELF LA gathering!
February is awards season in Los Angeles! GELF LA will bring together leaders from innovative online retailers as well as global manufacturers and brands selling direct-to-consumer in markets around the globe. GELF will showcase the best and brightest international ecommerce experts who will present creative insights and best-in-class practices.
Get a jump on 2018 online sales by joining in the fun as the fast-growing GELF community learns, shares and networks throughout the day.
And yes, we’re moving to West Hollywood at the Director’s Guild of America Theater, 7920 Sunset Boulevard, Los Angeles, CA 90046!
Start making your plans now to join us as we explore how cross-border and international digital commerce innovation is disrupting the world of retail.
As always, GELF speakers will deliver an engaging mix of global ecommerce strategy and tactical cross-border To Dos. Spend the day discussing innovation, international ecommerce market entry and global growth models both in proven markets and fast-growing emerging markets around the world.
Learn how localization and influencera can drive customer acquisition and engagement and how to optimize key operational aspects of your global commerce plan to boost international conversion.
Together we’ll explore:
GELF combines breakout sessions and deep-dive workshops with our morning & afternoon keynotes and showcases. Our program offers retail professionals strategic insights and actionable take-aways about how ecommerce leaders are tackling their top cross-border challenges and how they are making the case for investing in global retail growth.
Networking starts during breakfast, extends into lunch and wraps up during our late afternoon reception that follows our popular roundtables and mentoring sessions.
Bring your experiences and questions. Leave with insights and answers.
Are you interested in speaking at GELF LA 2018? If you are an experienced executive from an online retailer or brand selling direct, please email Kent, Jim and Scott at email@example.com
The GELF producers welcome our West Coast audience and thank our sponsors!
We will explore how key global ecommerce trends frame the day’s program, recap our GELF China research and look back on the 2017 holiday season with a global perspective.
As ecommerce accelerates the globalization of retail, new digital channels and touchpoints are empowering shoppers around the world to shop when, where and however they desire.
As retail brands aggressively compete to keep existing customers and connect with new digital-savvy shoppers, international marketplaces are offering a fascinating – and for some, a frightening – glimpse of the future of global retail.
Can online marketplaces co-exist with traditional international distributors and retailers? Or will these international marketplaces disrupt or displace them?
Charlie Cole, Chief Digital Officer at Tumi/Samsonite, will kick off GELF LA ’18 with a deep dive into how international marketplaces lie at the intersection of fast-evolving global product distribution ecosystems and emerging cross-border shopping behaviors.
Charlie will provide a glimpse inside Tumi’s own recent digital journey alongside its parent Samsonite. He will help the GELF community understand the key challenges and opportunities that international marketplaces present to retailers and brands striving to stay ahead of today’s global shopper. We will explore how retail organizations are structuring themselves and their partners to thrive in a future in which digital marketplace platforms play leading role.
We’ll examine how global commerce titans like Amazon, Alibaba, and Rakuten and international retail juggernauts like Lazada, JD, Tencent, Rocket, Zalando and Mercado Libre are re-defining how future generations will shop.
Given the strategic importance of international marketplaces, our executive leaders panel follows up Charlie Cole’s keynote by diving deeper into how connections to international marketplace will drive the next phase of global retail growth.
Our panel explores the emergence of marketplaces as next-gen platforms for growing international ecommerce sales. Representatives from leading “traditional” and mobile-first marketplaces join retail brand execs to discuss the key trends and opportunities framing the international marketplace opportunity.
Our panel of experts will delve into key findings from GELF’s 2017 China Ecommerce Study “Catching the China Ecommerce Wave.”
The diversification of ecommerce channels and platforms in China is the key growth trend in China according to retail companies active in GELF.
Although Tmall and JD.com will remain leaders in Chinese commerce, US retail brands are broadening their digital reach beyond marketplaces as they pursue “balanced portfolios.” As these leaders work with more Chinese digital commerce partners, they are also investing more in their own direct-to-consumer ecommerce operations.
Our panel will also explore how relationships with trusted partners who manage commercial activities are evolving – and why.
Learn how global retail brands are aligning these partnerships more directly with strategic growth goals that call for scaling their business towards profitability.
Our global technology breakout session takes a deeper dive into how next generation cross-border technology advancements across ecommerce, mobile, in-store and other distributed commerce touchpoints are boosting international ecommerce conversion across and within borders.
We continue the global tech deep dive during the second half of the morning breakout. We explore how cross-border technologies and international ecommerce platforms are boosting conversion and improving the global online shopping experience via deep localization.
GELF’s Customer Engagement/ Experience breakout will focus on how leading cross-border and global ecommerce executives are improving the international ecommerce shopping experience. Our first thirty-minute Customer Experience Breakout session will focus on cross-border Discovery and Engagement. We will explore how brands rely on established and emerging video, mobile and social channels to connect with shoppers by localizing storytelling to different international audiences.
We’ll examine the growing role that influencers -especially in China – play as brands build authentic connections with shoppers in markets around the world.
Learn how next-gen platforms like WeChat and Weibo can drive authentic engagement and connect shoppers and trusted brands in China and beyond.
Picking up on themes from our opening Global Customer Experience / Engagement Breakout, we shift our focus deeper into the sales experience funnel.
Our panelists discuss how to improve the cross-border digital customer experience prior to/at the point of purchase as well as post-purchase & fulfillment enhancements.
Get the lowdown on the Do’s and Dont’s as we talk cross-border transactions and international logistics. Among other topics, our panel will debate the pros and cons of postal and express delivery services in emerging markets throughout LATAM and APAC.
Strategy drives structure. Executing on the global ecommerce opportunity requires visionary planning and the right organization design.
When it comes to your digital commerce teams’ global strategy, are you centralized, decentralized or a hybrid organization? What about digital shared services and/or your “center of excellence” – do you love it or hate it?
As the global transformation of retail accelerates, our panel debates the need for agility and speed versus alignment with global channels. We will explore cases where speed is key – which usually means independent digital international team structures work better. We’ll also examine the flip side, where potential channel conflicts could arise with “incumbent” channels.
We’ll wrap up by making the internal business case for boosting international resources (people or partners) and looking at what’s worked – and what hasn’t!
We’ll circle back to key themes from the morning showcase session that examines the top findings from GELF’s 2017 China Ecommerce Study “Catching the China Ecommerce Wave.” Stay tuned!
What can US retailers and brands learn from young and innovative online shoppers outside their home markets? Stop by to learn more!
This year GELF’s afternoon keynote presentation will welcome back one of GELF’s all-time favorites! Stay tuned for a stroll down GELF’s own walk of fame!
Ecommerce opportunity beckons outside of China, South Korea and Japan!
More and more retail brands are placing bets on SE Asia. Meanwhile, India is attracting as much, if not more, buzz these days.
It’s still early in India, but Techcrunch may have put it best: The battle for supremacy in India’s e-commerce space looks set to become a slug out between two gigantic global players: Amazon and Alibaba.
Perhaps this is so. Perhaps others will have a say in the future of what looks to be the fastest-growing ecommerce market in the world.
Come find out what the leaders have to say about opportunities in SE Asia and India!
When it comes to fueling the next stage of cross-border sales growth, international marketplaces continue to rein supreme.
Come explore how global retail brands are growing more comfortable selling on international marketplaces and how new digital retail partners are changing the global retail game.
Retail isn’t dying; instead it is rapidly transforming as the age of global disruption accelerates. This panel continues the conversation about how more large and mid size consumer brands and manufacturers are ramping up plans to sell direct-to-consumer in markets around the world.
Effectively engaging cross-border and international online shoppers starts by understanding how customer journeys differ from one another – whether they’re crossing borders, devices or other shopping touchpoints.
Our panel discusses how the data underlying global customer journeys can help retailers and brands improve the cross-border and international shopping journey.
If you are an experienced executive from an online retailer or brand and are interested in speaking at GELF LA 2018, please email Kent, Jim and Scott at firstname.lastname@example.org
VP, International, REVOLVE
Global General Manager, Lime Crime
Chief Digital Officer, Tumi/Samsonite
VP, Online Channels & International, Charles & Colvard
VP, Global CEM & Data Strategy, Billabong Group
Head of Int'l eCommerce, Teleflora
VP eCommerce Technology & Operations, Crocs
Product Manager, Global E-Commerce, Levi Strauss & Co.
eCommerce Marketing and Operations, TOMS
Senior Manager, Online Marketing
US Merchant Development, Wish
Sr Manager, Digital Marketing Int'l & Marketplaces, Hudson's Bay Company
Partner, Kung Fu Data, China eCommerce Advisory
Director of Marketing, Jewelry.com
Senior Product Manager, Avalara
Co-founder, CEO, Global-e
Co-Founder, Global E-Commerce Leaders Forum
Co-Founder, Global E-Commerce Leaders Forum