Encore Encore! On February 13th, the Global eCommerce Leaders Forum (GELF) community returns to West Hollywood for our 11th Forum. Grab your popcorn and join us in Los Angeles at the Directors Guild of America (DGA) for another full day of cross-border and international ecommerce!
After successfully celebrating our 10th GELF at GELF NYC ’18 on September 27th 2018, we look forward to kicking off 2019 with our second February in Los Angeles.
GELF LA ’19 will bring together leaders from retail brands of all shapes and sizes. Global manufacturers and consumer brands selling direct-to-consumer will join digital native start-ups and some of the world’s most iconic brands for a full day of education and sharing. GELF LA ’19 will showcase digital commerce innovators and cross-border ecommerce experts from the fashion and apparel world, health and beauty, consumer electronics and many other product categories.
Get a jump on 2019 sales by joining the fast-growing GELF community as we learn together, meet new friends and network throughout the day.
We’re thrilled to be returning to GELF LA’s new home in West Hollywood at the Director’s Guild of America Theater, 7920 Sunset Boulevard, Los Angeles, CA 90046!
Start making your plans now to join us as we explore how cross-border and international digital commerce innovation is disrupting the world of retail.
Are you a retail ecommerce leader interested in speaking at GELF LA ’19? If so please contact email@example.com
If you are a marketplace operator or a solution provider that would like to sponsor and attend GELF, please contact firstname.lastname@example.org
As always, GELF speakers will deliver an energetic and engaging combination of global ecommerce strategy and cross-border tactics and best practices. Spend the day exploring how the latest digital commerce innovation can accelerate your market entry plans or help you grow sales in global markets where you already have a presence. Share with other leaders which global growth models work best where – and what new ideas can help you jumpstart your international journey.
Together we’ll explore:
GELF combines breakout sessions and deep-dive workshops with our morning & afternoon keynotes and showcases. Our program offers retail professionals strategic insights and actionable take-aways about how ecommerce leaders are tackling their top cross-border challenges and how they are making the case for investing in global retail growth.
Networking starts during breakfast, extends into lunch and wraps up during our late afternoon reception that follows our popular roundtables and mentoring sessions.
Bring your experiences and questions. Leave with insights and answers.
We are pleased to announce the initial program agenda for GELF LA '19 on February 13th. We are still developing session topics and expect to refine the program in the weeks head as we announce speakers. As always, we'd love to hear ideas for topics from global ecommerce leaders, so feel free to contact us at email@example.com.
The GELF producers welcome our West Coast audience and thank our sponsors!
We will explore how key global ecommerce trends frame the day’s program, recap our GELF China research and look back on the 2017 holiday season with a global perspective.
The keynote explores how global ecommerce leaders are using cross-border ecommerce, international marketplace channels and localized in-country brand and ecommerce sites to connect with global online shoppers.
We examine how these global ecommerce models are evolving and how hybrids may be the best way for some brands and retailers to expand internationally.
Our keynote also analyzes what US retail brands can learn as retail brands based outside the US invest more in their cross-border business targeting the US.
Leading marketplace operators like Amazon and Alibaba are evolving into global distribution platforms (GDPs). Our panel explores how the “GDP Economy” is transforming international retail – and how this evolution impacts both retailers and brands selling direct-to-consumer.
We discuss the evolving opportunities and challenges and how retailers and brands are reacting to this latest wave of retail transformation.
Join us for a live GELF Global Case Study that profiles how global brands blend a mixture of international marketplace selling and direct-to- consumer ecommerce to help their international distribution partners grow global sales.
Our panel explores when to work with partners and when going solo makes the most sense. We discuss how to help less savvy distribution partners up their ecommerce game and highlight how brands can learn from partners who are already killing it online.
We explore who has ecommerce rights in global markets and who doesn’t; and what to do when there isn’t clarity about who can sell what where.
Presenters discuss how they are investing in their solutions to help retail brands tackle some of their most critical cross-border and international ecommerce challenges.
Worried about how regulations like GDPR and other data and privacy legislation may impact your global marketing programs?
Our panel explores how the digital marketing mix differs from country to country and which content marketing, influencer and marketing programs work best for international customer acquisition and retention.
By the end of 2018, ecommerce sales in Europe will total over $600 billion Euros, with shoppers in the UK, Germany and France driving a majority of sales. As more US retailers and brands ramp up ecommerce operations in Europe, how are they leveraging the best practices of seasoned cross-border ecommerce operators?
Our panel presents new research about how European shopping experiences differ from those in the US and the rest of the world. The session also introduces detailed cross-border transactional data that profiles how customer delivery expectations differ throughout Europe, where multi-carrier strategies are a must.
Learn what is takes to succeed in Europe and how lessons learned in Europe can help improve the online shopping experience back in the states.
Picking up on themes from our opening breakout, we shift our focus deeper into the sales experience funnel.
Our panel dives into how optimizing cross-border operations can convert first-time customers while also keeping your existing international customers happy and coming back for more.
Learn how optimizing the order and post-order experience via cross- border technology and global logistics can turn your international shoppers into advocates for your brand.
Retail brands – enterprise-scale and SMBs alike – can be skeptical about their ecommerce opportunities in China.
Some are overwhelmed by the perceived complexity and question whether China is right for them. Others simply think of China as being “a bridge too far.”
Join us as we explore why everything you think you know about China is only part of the story – and why China should be part of a broader global strategy.
Learn why you can do well in China even if you are currently not aware of of how big the opportunity can be for you.
Coming off one the biggest online shopping holiday seasons ever, we look ahead at how globalization and innovation is transforming how the world shops.
GELF’s recent study with the NRF focused on how organizations are embracing global operating models and executing on international ecommerce operations by building global playbooks and centers of excellence.
Join our panel as they provide insights and tips about how their organization executes cross-border and international ecommerce strategies.
Branded manufacturers are working more closely with Amazon and Alibaba to grow global sales while also investing in their own DTC ecommerce operations internationally.
Where do these relationships leave international retail wholesale and distribution partners?
Our panel discussing how brands are revisiting and reinvesting in their traditional distribution partner communities by managing data and investing in digital innovation. Learn about the leadership practices that can help your entire global distribution ecosystem grow and prosper.
Global ecommerce sales opportunities beckon outside of developed markets in Asia and the West.
What’s next for global ecommerce leaders – SE Asia? India? The Middle East? Is Brazil making a comeback?
Join a discussion about where leaders are placing their bets for the next leg of international growth.
GELF presents the latest Global Consumer Research
Operations are in place and humming along nicely in your top tier international markets. Time to explore what’s next!
What are your near-future growth priorities now in emerged markets? What should they be?
In what other digital channels and omnichannel strategies should you invest next?
If you are an experienced executive from an online retailer or brand and are interested in speaking at GELF LA 2019 on February 13th, please email Kent, Jim and Scott at firstname.lastname@example.org
VP, International, REVOLVE
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Director, Global eCommerce Marketplaces, Crocs
VP eCommerce Technology & Operations, Crocs
eCommerce Marketing and Operations, TOMS
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SVP Global Ecommerce, Fam Brands
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Co-Founder, Global E-Commerce Leaders Forum
Co-Founder, Global E-Commerce Leaders Forum
Co-Founder, Global E-Commerce Leaders Forum