We’re back in New York for our second GELF NYC ’17 on Sept 7th! More info on our other GELF NYC ’17 event site here!
The Global eCommerce Leaders Forum (GELF) community returns to New York City for our 4th GELF NYC. Building on the momentum from GELF LA ’16, GELF NYC ’17 brings together leaders from online retailers and global brands selling direct-to-consumer. International ecommerce experts will share insights and best practices as the growing GELF community networks throughout the day. Join us on Thursday February 9th as we explore how digital innovation is disrupting the retail world.
Interested in being a sponsor? Please contact firstname.lastname@example.org.
GELF speakers will deliver a mix of global ecommerce strategy and tactical cross-border To Dos. Spend the day discussing proven and emerging international ecommerce business models, learning how data management and localization drive customer acquisition and engagement and how to prioritize the key operational aspects of your global commerce plan.
Together we’ll explore how:
Our new morning and afternoon breakouts and popular roundtables and mentoring sessions offer internationally ambitious ecommerce leaders deep dives into how experts are tackling their top cross-border challenges and make the case for investing in global retail growth.
Bring your experiences and questions. Leave with insights and answers.
Our keynote examines how the retail world is on the cusp of change as the global shopper increasingly crosses borders and channels. Find out how leaders are building a more unified global shopping experience as digital commerce connects customers and brands all around the world.
Foreshadowing themes that we’ll revisit in sessions and breakouts throughout the day, three global leaders from firms with global ownership ties explain how they have responded to their respective organizations’ charges to significantly grow international ecommerce sales.
Reflecting on lessons learned from selling both to our neighbors in Canada and into more distant markets like China, our panelists share and compare their unique global and cross-border POVs regarding market entry strategies and growth tactics driving their company’s international growth.
Our panel of international executives provide insights into how leaders are improving the international and cross-border shopping experience via localization of commerce, operational and other customer touchpoints.
Panelists explore how they are connecting with international shoppers via global story telling, compelling localized content and messaging across devices. We examine how retailers and brands are tailoring their brand experience to improve cross-border and in-country retail sales.
Our breakout session takes a deeper dive into how leading organizations are transacting globally across ecommerce, mobile, in-store and other distributed commerce touchpoints as they fulfill orders from their expanding network of global operations.
This breakout session picks up the conversation from the opening fireside keynote and broadens the discussion from the vision of Unified Commerce (e.g., the Where We’re Going) to the technology and people required to execute on the vision (e.g., How to Get There).
Learn how global retail brands are using ecommerce technologies and best practices to grow their international B-to-B and B-to-C sales. Our panel discusses their clients’ planning strategies and how they are executing eCommerce growth programs.
GELF’s international marketing track opens by exploring the opportunities and challenges related to connecting cross-border with members of the rising global middle class. We explore recent millennial research on cross-border shopping behaviors.
Expert panelists in international search, social, display, retargeting and email marketing weigh in on international customer acquisition best practices and how to plan and execute the right media mix and marketing campaigns to reach international shoppers.
Community and influencers are changing retail in all markets. Building community enables a company to have a dialogue with their customers in a way that goes beyond just selling product – if they trust you they are more likely to think that your motives are beneficial to them.
Community-based retail executives share their perspective on how community is changing how they acquire and retain loyal customers, crowd-source merchandising and other means to impact their international ecommerce strategies.
Panelists whose firms are relatively new to international ecommerce explore how to make the case for global expansion.
Leaders from brands and retailers of different sizes and states of maturity share insights about the dynamics driving their international growth initiatives and the models they are exploring as they prep to go global – or prepare to ramp up existing international programs.
• Suzanne Miglucci, President and CEO, Charles & Colvard
• Feng Chang, Director, Digital Marketing Strategy, Rue La La
• Alex Richardson, COO, Kidbox.com
• Andrea Wasserman Founder & Consultant at Captain Customer (moderator)
Pursuing global ecommerce opportunities can require examining and overcoming internal organizational dynamics, especially for larger firms.
How are leaders structuring their organization to go global successfully? What org models matter most and how do they vary by region and country? Our panel explores how brands and retailers are balancing responsibilities between HQ staff and country teams.
Our panel explores new and evolving business models for international expansion, including the evolving role of marketplaces and other platforms that aggregate and engage shoppers around the world. We explore the rise of mobile, monthly subscription models, loyalty and more!
• Jim Esposito,Vice President of Treasury, Payments & Risk, Etsy
• Jake Bailey, Head of Business Development, Wish
• Alex Richardson, COO, Kidbox
• Zia Daniell Wigder, Chief Global Content Officer, Shoptalk (moderator)
The audience at GELF NYC asked for a deep dive into China and we’re pleased to deliver a fast-paced, highly engaging showcase on the huge opportunity that China offers ecommerce and marketing professionals.
We start with one of GELF’s most popular speakers -George Gallate, CMO at Merkle, who will open the showcase with a fast-moving presentation will give an overview of the China opportunity and how to engage their 1 billion+ connected consumers.
In China’s Digital Platforms – How to Reach the Chinese Consumer, George will show us why it’s difficult to be a global leader without a presence in China. He will explain how marketers are looking for ways to connect directly with Chinese consumers; smart shoppers who are demanding authenticity as well as evermore engaging experiences.
If you’re wondering how to start, George will provide answers. If you want to know how to benchmark your Chinese marketing campaigns against other global initiatives, this is the session for you!
After George gets us all fired up, three global leaders will join George on stage for a frank discussion about how their companies have successfully entered the China market by connecting with the Chinese consumer. Learn why China is their biggest international market, what sells well (and why) and the most effective way to market to Chinese shoppers. Join us as we explore the unique challenges of launching on Tmall and other options for selling into China.
• Jon Azrielant
Director of Marketing at Jewelry.com, a Berkshire Hathaway company
• Andrew Knight, VP, International Account Management & eCommerce, Carter’s / OshKosh B’gosh
• George Gallate; CMO at Merkle
• Kent Allen, GELF Co-founder (moderator)
We explore how global brands are embracing digital transformation as the international customer journey crosses borders and blends physical and digital touchpoints. We open with recent research on how brands’ promotional and pricing strategies performed during the past holiday. Our panel explores how innovation is driving change and the Do’s and Don’ts as brands launch international sites and prioritize global brand building via localized digital commerce strategies.
• Sarah Engel, SVP, Global Marketing at DynamicAction
• Javier Martin, Senior Marketing Director at Unilever
• Gerard Szatvanyi, President and CEO, OSF Commerce
• Sam Kent, VP at Flow.io (formerly w/ Anheuser-Busch InBev)
Panelists provide an SMB perspective as they discuss what’s new and what’s next in international sales operations, including marketplace selling and multi-channel sales and fulfillment. We explore the evolving role of marketplace operations and how brands are innovating on the global logistics front (including drop-shipping) to improve the cross-border customer experience.
Our panelists explore cross-border ecommerce opportunities in the Americas and Asia-Pacific. We discuss best practices for selling into North America and Asia-Pacific markets, namely our northern trading partner, Canada and one of the most world’s most mature ecommerce markets, Japan.
Panelists explore social and consumer research as well as transactional data-based insights profiling the shopping behaviors of our neighbors to the North and to the East. The panel helps retailers and brands understand how to overcome market entry friction and increase sales in Canada and Japan.
Director of International, HBC Digital
VP, Global Digital & Ecommerce, HARMAN International
EVP and President, Global Ecommerce, Pitney Bowes, Inc.
Vice President of Treasury, Payments & Risk, Etsy
Director of Marketing, Jewelry.com
Director, Digital Marketing Strategy, Rue La La
VP, International Account Management & eCommerce, Carter’s / OshKosh B'gosh
President and CEO, Charles & Colvard
Director of International Expansion, Soludos
CEO & Co-Founder, Orchard Mile
Director of Digital Marketing and CRM, Paul Stuart
Director of Digital & eCommerce, Anastasia Beverly Hills
COO and Co-Founder, Quantum Networks, LLC
formerly with Net-A-Porter and Borderfree
Founder & Consultant, Captain Customer
SVP of Global Marketing, DynamicAction
Director, eCommerce Market Development, Canada Post
VP, Flow Commerce
SVP & General Manager of Agency Services, LiveArea
Founding Director, eCommerce Innovation Lab, U.S. Dept of Commerce
VP/GM, Large Enterprise Growth, PayPal
Head of Business Development, Wish
Managing Director, Global Retail Insights Network
Chief Global Content Officer, Shoptalk
SVP, Programs & Revenue, Retail Council of Canada
Founder + CEO of Remodista
President and CEO, OSF Commerce
SVP of E-Commerce & Omni-Channel Strategy, Guidance
Founder, Truth In Aging
Head of Paid Media, Search Laboratory
Director, SME Partnerships & Biz Dev, North America, Payoneer
CMO & EVP Global, Merkle