Strategy + Planning

Early International Ecommerce Benchmark Findings from the 2018 Internet Retailer/GELF Survey

Retailers love to play follow the leader. In the US, Amazon is clearly the retail leader. In a growing number of global markets, Amazon is a force to be reckoned with. Consider the growth of Amazon’s Global Selling program, which enables sellers to sell products across national borders. According to Jeff Bezos’ Annual Letter to […]

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Looking Beyond Tmall for China 2.0 Ecommerce Growth

A market that really matters requires more than one major player. No surprise then that China 2.0 ecommerce strategies now expand beyond Alibaba and Tmall to include JD.com, WeChat, and retail brands’ own D2C sites. Single’s Day Boom Underscores Success of China 2.0 Ecommerce Strategies Alibaba’s $25 Billion sales record on Single’s Day is an […]

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US Brands Double Down on Singles Day 2017

Great article by Internet Retailer about how US retail brands got ready for Singles Day this year. Why all the fuss about Singles’s Day? According to IR, sales on Nov. 11 last year hit $17.8 billion for Alibaba’s online marketplace Tmall. That’s more than two and a half times the sales for U.S. retailers on Black […]

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Scaling on Tmall and Beyond: How Online Retailers and Brands Are Winning in China

Global ecommerce leaders are winning in China by revisiting their early “hands-off” strategies in favor of a more direct approach that includes a growing number of key players. Instead of just prioritizing growing sales, winners are stepping back to focus on profitably scaling online retail operations in China. Via our China Ecommerce online survey and through 1-to-1 executive interviews, […]

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Cross-Border Panel Highlights Ecommerce Community’s Rocking Spring

Now that a busy spring commerce conference season has come to an end, it is time to take stock of the lessons learned at some of the top stops for the Ecommerce community; gatherings which included GELF NYC ’17, Shoptalk, PB’s (R)Evolution, Imagine and XChange. Looking Back at a Thriving First Half of 2017 One of the highlights […]

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SaaS Commerce Platforms Driving Retail’s Global Transformation

It’s that magical time of year when the newest Gartner quadrant reminds us that digital commerce is the tip of the spear as the transformation of retail accelerates. What’s different about the Magic Quadrant this year? Some new players are in the mix (welcome VTEX!). A new name arises among the leaders (we’ll miss you Demandware, […]

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A Simple Tool For Estimating Global E-Commerce Demand

An experienced global e-commerce executive from the Global E-Commerce Leaders Forum (GELF) community generously shared a list of zip codes that represent online orders being shipped to international destinations by freight forwarders and distributors. For example, orders to 32830, in Orlando, FL, are likely to be forwarded to Argentina. We’d like to make this list […]

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APAC: One Region. Many Different Worlds

If you think one strategy for ecommerce expansion into APAC will be successful, get ready to learn some tough lessons. Larry Luk, head of e-commerce for Calvin Klein’s Asia Pacific region joined GELF’s long-time friend Marcelo Wesseler on stage last month at Shop.org’s Digital Summit to discuss market entry strategies in Asia Pacific.  Marcelo is the CEO of SP […]

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GELF LA: Global Ecommerce Leaders Share Lessons Learned

GELF LA ’16 sizzled out of the gate as three global ecommerce leaders looked back, sideways and into the future to share lessons learned from leading top global brands into new markets. When it comes to blazing international trails, fashion and beauty brands have led the way. Thoryn Stephens, Chief Digital Officer at American Apparel and […]

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It’s Time We Chat about WeChat

Several retail executives at GELF LA 2016 (Sept 8th) will be sharing insights about how brands are connecting with online shoppers in Asia via messaging boards. Today we chat with Gabriel Grisham, Head of Growth @NihaoPay about how and why WeChat’s convenience and mobile commerce capabilities is fueling its hyper-growth. Q1. The GELF community started hearing about chat commerce […]

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