Community News

The “3.0 Digital Trade Era” Dawns as China Ecommerce Grows

Interesting take on the role of China ecommerce growth in the evolution of global trade in this article by ECNS.cn. On Monday, economies related to the Belt and Road Vision jointly issued a digital economy international cooperation initiative during the 4th World Internet Conference in Wuzhen, Zhejiang province. The Belt and Road digital economy international […]

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NY Times on Swamp Monsters, Super Apps and WeChat

GELF’s China research study found that WeChat is the top focus among retail brands exploring their next platform initiative in China. If you’re interested in learning more about how the future of retail is lurking beneath the depths of WeChat, check out this short video from the NY Times. https://www.nytimes.com/video/technology/100000004574648/china-internet-wechat.html  

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A Bio-logical Take of the Future of Cross-Border Trade

As we start preparing for The Sept 7th GELF NYC ’17, we’re following up on some areas of interest expressed by the audience on Feb 9th at GELF NYC ’17. One topic many in the audience asked us to add to the late summer GELF ’17 agenda was the impact on global ecommerce of the […]

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Glocalization Rising as Globalization Fades to Black

GELF sees smart market localization driving the growth of global ecommerce. The deep thinkers at Boston Consulting Group seem to agree – and point to the birth of a radical new phase of globalization as proof; one that re-balances geopolitics with geoeconomics. They quote Jeff Immelt, the CEO of GE, whose says “It is time for a […]

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Walled Gardens Work Both Ways

Interesting New York Times article on challenges Chinese eCommerce and digital brands face as they try to push into markets outside of China. So far, successes (and failures) seem to suggest that China digital firms face a choice: either focus on the domestic market or rest of the world opportunities. Especially true when it comes […]

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TradeGlobal Announces New Global Ecom Leader

One of the leaders in the cross-border ecommerce space has announced a new President.  TradeGlobal has appointed Blake Lundberg as the company’s new President. Prior to joining TradeGlobal, Lundberg served as Chief Operating Officer of the adidas AG Sports Licensed Division, which saw significant sales and profitability growth under his leadership. Welcome to the GELF community […]

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Ten To Dos for the Internationally Ambitious

Thanks to Peter Shapiro, one of our GELF NYC ’16 roundtable moderators, for pulling together, The 10 Things You Need to Know if Expanding Internationally! Check it out on LinkedIn or keep reading below. International Expansion Top 10 List July, 2016 Peter Shapiro Are you thinking about expanding your business internationally?  Often, businesses facing increasing competition or pricing […]

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Facebook’s Social Connections Driving Global Growth

At GELF NYC ’16 in February, Loot Crate’s Head of Int’l Marketing & Bus Dev Nic Marlin spoke to how he and his firm were working with Facebook to connect with new international customers in Loot Crate’s fast-growing markets in Europe. Loot Crate is one of Facebook’s bigger advertisers. So Nic outlined how Facebook was […]

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Time to Get Smart About International Marketing

A key GELF NYC ’16 take-away was the need for help connecting with the rising global middle class.  These borderless online shoppers are the future of global retail. Chris Attewell, one of our favorite GELF speakers, recently introduced us to his colleague Danielle Birch, Search Laboratory’s new Content Strategist. Chris and Danielle have quite a few international marketing tricks up their sleeves; six of […]

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Aeropost Connects with a New Generation of Shoppers

Sometimes the only way to do it right is to start anew.  And rebuild from the ground up. That philosophy is behind the relaunch of the Aeropost brand and the introduction of its cool new logo. Fredjoseph Goldner, Aeropost.com CEO puts it best, “Cross border eCommerce has changed a lot over the years but even today, the […]

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